Library 2.0 Presentation


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Library 2.0 Presentation

  1. 1. Web 2.0 and Libraries: Best Practices for Social Software By Sarah, Darby, Beth, Jen, and Andrew November 19, 2009
  2. 2. What is Web 2.0 for? <ul><li>Communication </li></ul><ul><li>Personal connections </li></ul><ul><li>Creating community </li></ul><ul><li>Expanding services cheaply </li></ul>
  3. 3. What is Web 2.0? It’s the stuff you find yourself doing when you’re supposed to be writing a paper. - Flickr - Blogs - Wikis and Wikipedia - RSS
  4. 4. Web 2.0 is all about… <ul><li>Openness </li></ul><ul><li>Ease of Use </li></ul><ul><li>Innovation </li></ul><ul><li>Creation </li></ul><ul><li>Sharing </li></ul><ul><li>Social Interaction </li></ul><ul><li>Participation </li></ul><ul><li>Decentralization </li></ul>But everybody knows that…
  5. 5. <ul><li>“ Libraries have historically been places to receive information but with some exception, less places to contribute information.” </li></ul><ul><li>- Jessamyn West, </li></ul>
  6. 6. Web 2.0 + Libraries = Library 2.0 <ul><li>Use what’s out there to help you do what you’re already doing </li></ul><ul><li>Get a step ahead </li></ul><ul><li>Bring in the outside world </li></ul><ul><li>Take it seriously </li></ul>
  7. 7. RSS <ul><li>Like “automated web surfing,” RSS allows users to keep abreast of interesting updates without visiting individual sites. </li></ul><ul><li>This has value to libraries through: </li></ul><ul><ul><li>linking to other sites (such as news, weather, etc) on the library web page. </li></ul></ul><ul><ul><li>Library-specific RSS feeds </li></ul></ul>
  8. 8. Creating library-specific RSS feeds <ul><li>Check out the following aggregators: </li></ul><ul><li>BlogPluse ( ) </li></ul><ul><li>PubSub ( ) </li></ul><ul><li>Techorati ( ) </li></ul><ul><li>Feedster ( http:// ) </li></ul>
  9. 9. Instant Messaging <ul><li>Instant Messaging, a real time synchronous conversation between two people via the internet, is becoming increasingly useful to libraries. </li></ul><ul><li>IM can be a powerful tool for reference. </li></ul><ul><ul><li>Some users may be embarrassed to ask questions, and prefer the anonymity of IM </li></ul></ul><ul><ul><li>Be sure to Train staff; after all, it’s still a reference interview. </li></ul></ul><ul><ul><li>Check out Meebo through RUL </li></ul></ul><ul><ul><li>Promote, Promote, Promote! </li></ul></ul><ul><li>Give your IM service a web presence </li></ul><ul><li>Put chat names on business cards, & the library web page </li></ul><ul><li>For more info check out: http:// = Online_Reference </li></ul>
  10. 10. Blogs and Libraries
  11. 11. Purposes of Library Blogs <ul><li>Blogs used by libraries fall mostly into two broad categories: </li></ul><ul><ul><li>Blogs that serve the public by promoting library services, collections, and events </li></ul></ul><ul><ul><li>Blogs that serve library staff by facilitating communication (like an intranet or email list). </li></ul></ul>
  12. 12. Library Blogs for the Public <ul><li>Why use blogs to communicate with the public? </li></ul><ul><ul><li>Allow two-way communication with users </li></ul></ul><ul><ul><li>Create transparency regarding library decisions (e.g. updates for large construction projects) </li></ul></ul><ul><ul><li>Gather information in one place </li></ul></ul><ul><ul><li>Introduce staff to the public (e.g. profiles) </li></ul></ul><ul><li>What do libraries put on their blogs? </li></ul><ul><ul><li>Announcements of events and service updates (e.g. changes in library hours) </li></ul></ul><ul><ul><li>Information for a particular user group (e.g. teens, graduate students)  </li></ul></ul><ul><ul><li>Links to database trials, new subscriptions, and underutilized resources </li></ul></ul>
  13. 13. Example of a successful library blog for the public <ul><li>Ann Arbor Public Library </li></ul><ul><li> </li></ul>
  14. 14. Staff Blogs <ul><li>Why use blogs for staff communication? </li></ul><ul><ul><li>R educe email and email-related problems (e.g. lost emails, messages stuck in spam filters) </li></ul></ul><ul><ul><li>Centralize staff information in one easy-to-find location, rather than scattered throughout emails </li></ul></ul><ul><ul><li>Facilitate direct conversation on a topic via comments </li></ul></ul><ul><ul><li>Provide an opportunity and incentive (or requirement) for staff to become proficient in blogging and other Web 2.0 technologies. </li></ul></ul>
  15. 15. Best Practices for Library Blogs <ul><li>Train your staff adequately and establish style guidelines for consistency and clarity (e.g. avoiding library jargon, using consistent acronyms or none at all). </li></ul><ul><li>Designate a point person to offer some editorial oversight on public blog posts, </li></ul><ul><li>Integrate the blog with the library’s website by providing easy links to the library catalog and other features. </li></ul><ul><li>Use “soft opening” techniques to introduce your blog to the public. Launch by putting the blog up, adding a few posts, and adding links from the home page…then really ramp up advertising after a few weeks of regular posting from staff and/or users. </li></ul>
  16. 16. Wikipedia
  17. 17. Wikis <ul><li>Features: </li></ul><ul><ul><li>Article </li></ul></ul><ul><ul><li>Page-editing mode </li></ul></ul><ul><ul><li>Talk or discussion pages </li></ul></ul><ul><ul><li>History page(s) </li></ul></ul><ul><ul><li>Edit or view source option </li></ul></ul><ul><ul><li>Search function </li></ul></ul><ul><li>Wiki Types: </li></ul><ul><ul><li>Single-user wiki </li></ul></ul><ul><ul><li>Lab book </li></ul></ul><ul><ul><li>Collaborative writing </li></ul></ul><ul><ul><li>Knowledge base </li></ul></ul>
  18. 18. What can libraries do with wikis? <ul><li>Subject guides </li></ul><ul><li>Project planning </li></ul><ul><li>Policy manuals </li></ul><ul><li>Resource listings </li></ul><ul><li>Training resources </li></ul><ul><li>Bethlehem Public Library created a wiki to keep track of links to online resources. </li></ul><ul><li>“ We were trying to do this by group e-mail but found that we were just ‘gunking up’ each other’s inboxes.” Now the team can view the wiki for new posts at their convenience. </li></ul><ul><li>Geoffrey Kirkpatrick, Head of Circulation and Tech Services </li></ul>
  19. 19. Implementing Wikis <ul><li>Choose software & determine a hosting option </li></ul><ul><ul><li>Server installation </li></ul></ul><ul><ul><li>Software for hosting online </li></ul></ul><ul><ul><ul><li>Google Sites, </li></ul></ul></ul><ul><ul><ul><li>Pbwiki, </li></ul></ul></ul><ul><ul><ul><li>Seedwiki, </li></ul></ul></ul><ul><ul><li>Open-source options </li></ul></ul><ul><ul><ul><li>Mediawiki, </li></ul></ul></ul>
  20. 20. Implementing Wikis <ul><li>Set goals, authors, and monitors </li></ul><ul><ul><li>Set logins & passwords or open it to everyone </li></ul></ul><ul><li>Take the time to train & promote </li></ul><ul><ul><li>People won’t use it if they don’t know it’s there! </li></ul></ul><ul><li>Encourage experimentation </li></ul><ul><li>Tip: Use wiki software that generates RSS feeds so that changes in articles may be easily monitored. </li></ul>
  21. 21. LibSuccess Wiki
  22. 22. Flickr <ul><li>An image-hosting online community </li></ul><ul><li>Began as an online game but is now a way for people to upload and share photos </li></ul><ul><li>“ What was once the digital equivalence of a shoebox became a vibrant community built around photos and a vast collaborative effort to produce an infinite scrapbook.” </li></ul><ul><li>Registered users can comment on photos, create image “pools” around a central theme, and select favorite pictures. </li></ul><ul><li>- Levy, S. & Stone, B. (April 3, 2006). The new wisdom of the web . Newsweek. . As cited in LTR report. </li></ul>
  23. 23. Benefits & Fun Features of Flickr <ul><li>Easy to place images in blogs and websites with Flickr’s code generator </li></ul><ul><li>Increase the odds of being found by tagging photos with library’s name and location </li></ul><ul><li>Set privacy levels & access </li></ul><ul><li>Select other Flickr users as contacts & subscribe to their feeds </li></ul><ul><li>Upload to Flickr from e-mail, computer, or cell phone </li></ul><ul><li>Group images into sets to tell the story of an event </li></ul><ul><li>Add notes to images </li></ul><ul><li>Create promotional materials – posters, billboards, magazine covers, trading cards, etc. </li></ul>
  24. 24. 5 Hints for Using Flickr in Libraries <ul><li>Allow Flickr access on library computers </li></ul><ul><li>Add tags, notes, & comments </li></ul><ul><li>Create a profile in Flickr for the library </li></ul><ul><li>Tell stories: showcase library programs </li></ul><ul><li>Use photos to put a </li></ul><ul><li>human face on the </li></ul><ul><li>library’s online </li></ul><ul><li>presence </li></ul>
  25. 25. LiB Trading Card
  26. 26. New Brunswick Public Library http:// /
  27. 27. Highland Public Library (Illinois)
  28. 28. New York Public Library
  29. 29. New York Public Library’s Tags http:// /
  30. 31.
  31. 32. How to get staff on board <ul><li>Listen! </li></ul><ul><li>Involve! </li></ul><ul><li>Tell! </li></ul><ul><li>Share! </li></ul><ul><li>Report! </li></ul><ul><li>Research! </li></ul><ul><li>Manage! </li></ul><ul><li>Meet! </li></ul><ul><li>Play! </li></ul><ul><li>Celebrate! </li></ul>