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How to grow affiliate marketing program 
In this file, you can ref free useful materials about how to grow affiliate marketing program and other 
materials for how to grow affiliate marketing program such as affiliate programs, affiliate tips… 
If you need free ebook: 
 Top 21 affiliate marketing programs 
 Top 12 secrets to be successful in affiliate marketing 
 Top 8 free affiliate marketing ebooks for beginners 
pls visit: affiliatemarketingaz.com 
I. Affiliate marketing guides 
So you have your affiliate program up and running and you’ve seen it grow in terms of sales volume and 
revenue generated. But the big question is, how do you maintain and continue this growth year on year? 
Here are five top tips to help you do just that. 
1. Proactive Recruitment 
It is important to constantly breathe new life into your program and recruitment is a great way to do this. 
There are always new affiliates joining the industry so you can easily vary your affiliate base. This will 
not only help you reduce over reliance on particular affiliate segments, it will also dramatically increase 
your exposure. 
2. Data Analysis 
A deeper understanding of your affiliate base is essential to program growth as it will identify potential 
opportunities, illustrate successes and weaknesses that can help shape the program strategy going 
forward. Data analysis will enable you to: 
 Segment the existing base – who and what are your key traffic sources? 
 Prioritise and assign tiers based on revenue 
 Monitor product and offer performance in relation to affiliate segments 
 Target communications based on segments and offer performance 
3. Affiliate engagement 
Pick up the phone and speak to your affiliates! Understand their strategy and share your goals with them. 
The success with which they promote you can be greatly influenced by the content, knowledge and 
information you share with them. 
Regular affiliate meetings and workshops are key to building strong relationships and set your emails 
apart from the 1000s they receive daily. It’s also the key to fully understanding your affiliates, how they 
Performance review phrases comments/ free download examples Page 1
work, what motivates them and to identifying those vital new opportunities. The more engaged and 
proactive your affiliates are, the better your program will perform. 
4. Be open and share your strategy 
Being clear about your goals and objectives is key to the success of your affiliates. Work together with 
key selected partners to shape your strategy and program to ensure you are both relevant and competitive. 
What’s more, affiliates can be an excellent resource for testing new channels and technologies. They tend 
to be ahead of the curve and can be a great means to test new areas to gain insight before investing 
financially. 
5. Performance Incentives 
Incentives are definitely the ‘quick wins’ for program growth: 
 Introduce activation bonuses – improve the active to inactive affiliate ratio and increase the 
contribution of the long tail. This can also greatly improve recruitment and turnaround from sign 
up to activation and sales driving. 
 Reward your top performers – everybody wants to feel loved. If you take care of your key 
affiliates it will encourage and increase loyalty to your brand. 
 Tier your commission structure – an achievable tiered commission structure provides affiliates 
with goals to work towards and rewards them for their performance. 
II. Affiliate marketingstrategies 
Affiliate marketing is a low-cost 
way for merchants to build 
awareness and showcase their 
products and services. The model 
is simple; it works as a 
commission-based referral 
system. A partner or affiliate 
markets a merchant's products 
for a "piece of the pie." 
Affiliate marketing experts often make an income that can tally over five figures 
per month, however only 1 to 5% of thousands of marketers achieve this level. 
When an affiliate reaches this elite level they are often referred to as a "super" 
affiliate. 
Performance review phrases comments/ free download examples Page 2
How does one become a super affiliate? Can anyone do it? Super affiliates have 
common tactics that they embrace and put into place. Anyone can become a 
super affiliate, but it will not come without blood, sweat, and a hefty time 
commitment. The typical super affiliate possesses the following traits: 
 Persistence 
 Patience 
 Thirst for Knowledge 
These three traits combined with the following strategy gives you the formula for 
the makings of a "super" affiliate. 
1. Find a Unique Niche 
The mistake that many affiliate marketing hopefuls have in common is that they 
try to offer everything under the sun rather than focusing on a specific niche 
market. Do not scatter your efforts, focus on your niche, promote it, and sell it 
well. 
2. Search Engine Marketing 
Once you've built your affiliate storehouse you will need to promote it. Many 
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic 
search results or hire a search engine marketing company. This will save you from 
spending all your profits on pay-per-click engines. Only use pay-per-click engines 
if you know what you are doing, otherwise all your profits may end in the hands of 
Google Adwords or Overture. 
3. Know Your Product, Know Your Audience 
Create a resource. By taking the time to learn about the products and/or services 
that you are offering you can create information that builds your credibility. That 
credibility builds trust. If your viewers do not have trust in you more than likely 
they will not purchase from your storehouse. If you want more information on the 
psychological process that an online buyer goes through I suggest that you read 
my article on the Five Levels of Internet Marketing and the Sales Process. This will 
Performance review phrases comments/ free download examples Page 3
help you in creating a web site that converts well, which in return will increase 
your cash flow. 
4. Don't Put All Your Eggs in One Basket 
Promote products from different merchants. This way if you have a problem with 
receiving payment from a merchant, or their products do not convert well the 
effects on your business will be minimal. Watch out for exclusivity agreements; 
remember this is your business. Protect yourself and diversify so that you do not 
feel the famine effect if something goes wrong. There is absolutely nothing wrong 
with promoting niche products from different merchants. 
5. Seek Knowledge and Embrace Change 
If you are familiar with Internet marketing at all you know that what worked three 
months ago may not work today. Stay on top of the trends. Seek knowledge, start 
by learning something new about affiliate marketing daily. For example remember 
those marketing tools called "banner" that use to drive sales at an astronomical 
rate a few years ago? Well those banners developed a term called "banner 
blindness." That means most online viewers will not click on banners even if they 
do pertain to what they are looking for. To be a "super" affiliate you must always 
spend time reading, learning, and embracing the changes in Internet marketing. 
6. Don't Give Up 
It's hard to do, and most of the time those dabbling in affiliate marketing give up 
way too soon. Monitor your statistics, watch to see what is working and what is 
not. Make changes when necessary. Do one thing daily to promote your storehouse 
and be patient. Before you know it you will start getting payments. 
Remember that it will not happen overnight. Encompass and develop the 
persistence, patience, and knowledge. Then follow the tactics I've mentioned 
above and you are on your way to becoming a "super" affiliate. 
Performance review phrases comments/ free download examples Page 4

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How to grow affiliate marketing program

  • 1. How to grow affiliate marketing program In this file, you can ref free useful materials about how to grow affiliate marketing program and other materials for how to grow affiliate marketing program such as affiliate programs, affiliate tips… If you need free ebook:  Top 21 affiliate marketing programs  Top 12 secrets to be successful in affiliate marketing  Top 8 free affiliate marketing ebooks for beginners pls visit: affiliatemarketingaz.com I. Affiliate marketing guides So you have your affiliate program up and running and you’ve seen it grow in terms of sales volume and revenue generated. But the big question is, how do you maintain and continue this growth year on year? Here are five top tips to help you do just that. 1. Proactive Recruitment It is important to constantly breathe new life into your program and recruitment is a great way to do this. There are always new affiliates joining the industry so you can easily vary your affiliate base. This will not only help you reduce over reliance on particular affiliate segments, it will also dramatically increase your exposure. 2. Data Analysis A deeper understanding of your affiliate base is essential to program growth as it will identify potential opportunities, illustrate successes and weaknesses that can help shape the program strategy going forward. Data analysis will enable you to:  Segment the existing base – who and what are your key traffic sources?  Prioritise and assign tiers based on revenue  Monitor product and offer performance in relation to affiliate segments  Target communications based on segments and offer performance 3. Affiliate engagement Pick up the phone and speak to your affiliates! Understand their strategy and share your goals with them. The success with which they promote you can be greatly influenced by the content, knowledge and information you share with them. Regular affiliate meetings and workshops are key to building strong relationships and set your emails apart from the 1000s they receive daily. It’s also the key to fully understanding your affiliates, how they Performance review phrases comments/ free download examples Page 1
  • 2. work, what motivates them and to identifying those vital new opportunities. The more engaged and proactive your affiliates are, the better your program will perform. 4. Be open and share your strategy Being clear about your goals and objectives is key to the success of your affiliates. Work together with key selected partners to shape your strategy and program to ensure you are both relevant and competitive. What’s more, affiliates can be an excellent resource for testing new channels and technologies. They tend to be ahead of the curve and can be a great means to test new areas to gain insight before investing financially. 5. Performance Incentives Incentives are definitely the ‘quick wins’ for program growth:  Introduce activation bonuses – improve the active to inactive affiliate ratio and increase the contribution of the long tail. This can also greatly improve recruitment and turnaround from sign up to activation and sales driving.  Reward your top performers – everybody wants to feel loved. If you take care of your key affiliates it will encourage and increase loyalty to your brand.  Tier your commission structure – an achievable tiered commission structure provides affiliates with goals to work towards and rewards them for their performance. II. Affiliate marketingstrategies Affiliate marketing is a low-cost way for merchants to build awareness and showcase their products and services. The model is simple; it works as a commission-based referral system. A partner or affiliate markets a merchant's products for a "piece of the pie." Affiliate marketing experts often make an income that can tally over five figures per month, however only 1 to 5% of thousands of marketers achieve this level. When an affiliate reaches this elite level they are often referred to as a "super" affiliate. Performance review phrases comments/ free download examples Page 2
  • 3. How does one become a super affiliate? Can anyone do it? Super affiliates have common tactics that they embrace and put into place. Anyone can become a super affiliate, but it will not come without blood, sweat, and a hefty time commitment. The typical super affiliate possesses the following traits:  Persistence  Patience  Thirst for Knowledge These three traits combined with the following strategy gives you the formula for the makings of a "super" affiliate. 1. Find a Unique Niche The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market. Do not scatter your efforts, focus on your niche, promote it, and sell it well. 2. Search Engine Marketing Once you've built your affiliate storehouse you will need to promote it. Many affiliates use pay-per-click engines. I suggest that you learn how to achieve organic search results or hire a search engine marketing company. This will save you from spending all your profits on pay-per-click engines. Only use pay-per-click engines if you know what you are doing, otherwise all your profits may end in the hands of Google Adwords or Overture. 3. Know Your Product, Know Your Audience Create a resource. By taking the time to learn about the products and/or services that you are offering you can create information that builds your credibility. That credibility builds trust. If your viewers do not have trust in you more than likely they will not purchase from your storehouse. If you want more information on the psychological process that an online buyer goes through I suggest that you read my article on the Five Levels of Internet Marketing and the Sales Process. This will Performance review phrases comments/ free download examples Page 3
  • 4. help you in creating a web site that converts well, which in return will increase your cash flow. 4. Don't Put All Your Eggs in One Basket Promote products from different merchants. This way if you have a problem with receiving payment from a merchant, or their products do not convert well the effects on your business will be minimal. Watch out for exclusivity agreements; remember this is your business. Protect yourself and diversify so that you do not feel the famine effect if something goes wrong. There is absolutely nothing wrong with promoting niche products from different merchants. 5. Seek Knowledge and Embrace Change If you are familiar with Internet marketing at all you know that what worked three months ago may not work today. Stay on top of the trends. Seek knowledge, start by learning something new about affiliate marketing daily. For example remember those marketing tools called "banner" that use to drive sales at an astronomical rate a few years ago? Well those banners developed a term called "banner blindness." That means most online viewers will not click on banners even if they do pertain to what they are looking for. To be a "super" affiliate you must always spend time reading, learning, and embracing the changes in Internet marketing. 6. Don't Give Up It's hard to do, and most of the time those dabbling in affiliate marketing give up way too soon. Monitor your statistics, watch to see what is working and what is not. Make changes when necessary. Do one thing daily to promote your storehouse and be patient. Before you know it you will start getting payments. Remember that it will not happen overnight. Encompass and develop the persistence, patience, and knowledge. Then follow the tactics I've mentioned above and you are on your way to becoming a "super" affiliate. Performance review phrases comments/ free download examples Page 4