In this file, you can ref free useful materials about how to grow affiliate marketing program and other materials for how to grow affiliate marketing program such as affiliate programs, affiliate tips…
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How to grow affiliate marketing program
1. How to grow affiliate marketing program
In this file, you can ref free useful materials about how to grow affiliate marketing program and other
materials for how to grow affiliate marketing program such as affiliate programs, affiliate tips…
If you need free ebook:
Top 21 affiliate marketing programs
Top 12 secrets to be successful in affiliate marketing
Top 8 free affiliate marketing ebooks for beginners
pls visit: affiliatemarketingaz.com
I. Affiliate marketing guides
So you have your affiliate program up and running and you’ve seen it grow in terms of sales volume and
revenue generated. But the big question is, how do you maintain and continue this growth year on year?
Here are five top tips to help you do just that.
1. Proactive Recruitment
It is important to constantly breathe new life into your program and recruitment is a great way to do this.
There are always new affiliates joining the industry so you can easily vary your affiliate base. This will
not only help you reduce over reliance on particular affiliate segments, it will also dramatically increase
your exposure.
2. Data Analysis
A deeper understanding of your affiliate base is essential to program growth as it will identify potential
opportunities, illustrate successes and weaknesses that can help shape the program strategy going
forward. Data analysis will enable you to:
Segment the existing base – who and what are your key traffic sources?
Prioritise and assign tiers based on revenue
Monitor product and offer performance in relation to affiliate segments
Target communications based on segments and offer performance
3. Affiliate engagement
Pick up the phone and speak to your affiliates! Understand their strategy and share your goals with them.
The success with which they promote you can be greatly influenced by the content, knowledge and
information you share with them.
Regular affiliate meetings and workshops are key to building strong relationships and set your emails
apart from the 1000s they receive daily. It’s also the key to fully understanding your affiliates, how they
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2. work, what motivates them and to identifying those vital new opportunities. The more engaged and
proactive your affiliates are, the better your program will perform.
4. Be open and share your strategy
Being clear about your goals and objectives is key to the success of your affiliates. Work together with
key selected partners to shape your strategy and program to ensure you are both relevant and competitive.
What’s more, affiliates can be an excellent resource for testing new channels and technologies. They tend
to be ahead of the curve and can be a great means to test new areas to gain insight before investing
financially.
5. Performance Incentives
Incentives are definitely the ‘quick wins’ for program growth:
Introduce activation bonuses – improve the active to inactive affiliate ratio and increase the
contribution of the long tail. This can also greatly improve recruitment and turnaround from sign
up to activation and sales driving.
Reward your top performers – everybody wants to feel loved. If you take care of your key
affiliates it will encourage and increase loyalty to your brand.
Tier your commission structure – an achievable tiered commission structure provides affiliates
with goals to work towards and rewards them for their performance.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
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3. How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
Persistence
Patience
Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
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4. help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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