If your reading this proposal then Congratulations on launching yourbrand!You’ve been invited to participate in the first ever #DivasDayOut swagpromo event!This event will shine much needed and deserved light on indie-brands who’sdemographic are women … whether the Tumblr generation or corporate decisionmakers, the Divas Day Out campaign is the perfect opportunity to reach social,trendsetting women.Divas Day Out is a growing partnership amongst brands and products that arehomegrown and independent with the goal of becoming mainstream staples in thehomes, closets, handbags, kitchens, vanities and offices of women and their families. GOALS • To impress female SXSW attendees with an exclusive luxury environment of products, brands and technology • To introduce new, urban beauty trends to high social, international female community of LIVE music lovers • Track consumer interest by introducing trending topics, products and
A two-day guerrilla marketing event for entrepreneurs and brands that focus their business on female consumer markets ◦ Fashion ◦ Beauty ◦ Social Networks/Blogs ◦ Lifestyle & Fitness A creative and dynamic event that will introduce new trends, sites and campaigns to a diverse crowd of women during the 2012 SXSW Music Conference. What is SXSW (Southby-Southwest)? One of the largest conferences in the country. SXSW is a month-long congregation of Technology companies and brands, movie buffs, industry execs and media. The conference has been the launching pad for Twitter, Foursquare, ZipCar and more mainstream brands. The conference is hosted, annually, in Austin, TX. The 2012 Music portion of SXSW is slated to be one of the largest collections of musicians, entertainment execs and music lovers. 2009 – Registered Participants, 27k •12k music conference participants •Media coverage of SXSW in 2009 was valued at $17.6 M 2010 – Registered Participants, 31k •Participation from 49 countries •2,310 media staffers in attendance •40k booked rooms at 56 different hotels 2011 – Registered Participants, 45k •71% registrants between 21 and 40 •19% music conference registrants are international citizens
MOGUL PARTICIPATION Large logo promotion on ALL marketing ◦ Printed on Swag Bags ◦ Printed on official FREE DivasDayOut Tanks in Each $500* Bag ◦ Printed on Brand Ambassadors t-shirt uniforms SWAG items in 2,500 give-away bags Shared social media marketing/pr campaign STARDOM PARTICIPATION Logo promotion on marketing ◦ Printed on Swag Bags $250* ◦ Printed on Brand Ambassadors t-shirt uniforms SWAG items in 1,000 give-away bags Shared social media marketing/pr campaign Logo promotion on marketing PARTICIPATION NETWORKER $100* SWAG items in 250 give-away bags Shared social media marketing/pr campaign Take your brand to the next level … get the personal exposure you want and deserve.*Cost of Swag items and giveaways NOT included in Opportunity Fee
On-site photogs will capture great moments for your future promotional use! Social Media The Red Carpet Effect ◦ Foursquare – Customized places and ◦ Divas will be asked to “snap a pic”. badges will inform the public on the location of Pictures will be uploaded to the Divas Day Out Divas Day Out Brand Ambassadors. Facebook Fanpage, Tumblr and Divas can tag ◦ MeetUp.com – Local and national themselves at any time groups w/ similar interest will get “special invites” to this give-away Social Media ◦ Facebook FanPage ◦ Foursquare - Every recipient required to ◦ Twitter/Twitpic Hashtags Check-In to receive a bag ◦ QR Codes – Scanned by Divas will ◦ Twitter – LIVE tweetcaster (all pictures will be automatically send them to the Divas tweeted to Divas using #DivasDayOut, Day Out social networking page portal #DoSomethingDiva and #DDO hashtags for and those of the participating brands tracking purposes) ◦ Pinterest, #iDiva Board Collaboration Marketing ◦ Local Concierges Guerilla Marketing During SXSW companies sponsor “concierge” ◦ Brand Ambassadors/Street Team question answerers .. But with the advent of SIRI For 2-days Divas Day Out Brand Ambassadors ◦ Public/Media Relations will seek out Divas at various SXSW unofficial events to give SWAG bags to. Ofcourse we are going to make sure EVERYONE knows we are there! Guerilla Marketing ◦ Brand Ambassadors/Street Team For 2-days Divas Day Out Brand Ambassadors will seek out Divas at various SXSW unofficial events to give SWAG bags to.
Brand Ambassadors trained at recognizing DIVAS ◦ Divas can Check-In via Facebook, Foursquare or QR Code ◦ Yes, you’ll have access to the #DivasDayOut twitter lists and master Check-In list Celebrity Gifting Suite 2.0 ◦ We’re personally inviting EVERY female artists registered to perform @ SXSW ◦ Social Media creates a dually interactive promotion, as brand owners can RT and see how the promotion is going, in real- time, from the comforts of their home ◦ Allows Brand Owners & Product Developers to speak PERSONALLY to local celebrities from different parts of the country/worldSupplied Swag Items will be stuffed accordingly.Swag item costs is NOT included in the cost ofparticipating in the Divas Day Out event.
Got Questions? Do not hesitate to contact BethanyEast PR at any time. BethanyEast PRFounded by freelance publicist and strategist,Christian Reed, BethanyEast PR is a San Antonio-based boutique PR firm specializing in promotingdiverse urban brands to social and independentmedia sites internationally. BethanyEast createsevents, marketing and branding campaigns usingdynamic mediums and environments.• Bethany.EastPR@live.com• Twitter.com/BethanyEastPR• 210-454-1636