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Chipotle

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Chipotle

  1. 1. Chipotle Nashville, TN
  2. 2. Food with Integrity <ul><li>“It is a philosophy that we can do better with the food we buy.” </li></ul><ul><ul><li>Steve Ells, Founder of Chipotle </li></ul></ul><ul><li>This includes: </li></ul><ul><ul><li>Better tasting products </li></ul></ul><ul><ul><li>Better sources </li></ul></ul><ul><ul><li>Better for the environment </li></ul></ul><ul><ul><li>Better for the animals </li></ul></ul><ul><ul><li>Better for the farmers who raise the animals </li></ul></ul>
  3. 3. Food with Integrity <ul><li>Focuses on resources that are unprocessed, season, family-farmed, sustainable, nutritious, naturally raised, added hormone free, and organic. </li></ul><ul><li>Serves more naturally raised meat that any other restaurant in the country </li></ul>
  4. 4. Steve’s Vision <ul><li>Chipotle was not originally started as a political statement </li></ul><ul><li>Wanted to apply techniques learned in culinary school to make great tasting burritos and tacos </li></ul><ul><li>http://www.youtube.com/watch?v=IAAFI9WH_Mk </li></ul>
  5. 5. Naturally Raised Animals <ul><li>Old-fashioned animal husbandry= farmers rely on care instead of chemicals to tend to animals and land </li></ul><ul><ul><li>Pork, chicken, and beef </li></ul></ul>
  6. 6. Pork <ul><li>Naturally raised pork standards: </li></ul><ul><ul><li>No antibiotics, ever </li></ul></ul><ul><ul><li>Exhibit natural behaviors in open pastures </li></ul></ul><ul><ul><li>Vegetarian feed (no animal by-products) </li></ul></ul><ul><li>Believe that the pigs enjoy happier, healthier lives </li></ul><ul><ul><li>In return, customers get higher quality, better tasting products </li></ul></ul><ul><li>Have been implementing this system in all restaurants since 2001 </li></ul>
  7. 7. Chicken <ul><li>Naturally-raised pork caused Ells to look at all of his products this way </li></ul><ul><li>Supply for naturally-raised chicken was small, but the demand has grown </li></ul><ul><li>Standards: </li></ul><ul><ul><li>Never given antibiotics </li></ul></ul><ul><ul><li>More room to move than conventional operations </li></ul></ul><ul><ul><li>Vegetarian feed (no animal by-products) </li></ul></ul>
  8. 8. Beef <ul><li>More than 50% of beef follows Chipotle’s naturally raised standards </li></ul><ul><li>Naturally raised beef costs more, but Ells thinks it is worth it </li></ul><ul><li>Goal is to incorporate naturally raised beef into all restaurants </li></ul><ul><li>Standards: </li></ul><ul><ul><li>No antibiotics </li></ul></ul><ul><ul><li>No added growth hormones </li></ul></ul><ul><ul><li>Vegetarian feed </li></ul></ul>
  9. 9. Beans and Dairy <ul><li>Return to organic and sustainable farming methods </li></ul><ul><ul><li>Increased amount of organically grown beans each year </li></ul></ul><ul><ul><li>About 40% of all beans are organic </li></ul></ul><ul><li>Cheese and sour cream in all restaurants are free of synthetic growth hormone rBGH </li></ul><ul><ul><li>Recombinant bovine growth hormone artificially increases milk production </li></ul></ul>
  10. 10. Chipotle Fun Facts <ul><li>No artificial colors or flavorings </li></ul><ul><li>Foods contain zero trans fats </li></ul><ul><li>Do not use any kind of nuts or eggs </li></ul><ul><li>Largest restaurant buyer of avocados </li></ul><ul><li>Picture of Evans (first restaurant) in every Chipotle </li></ul><ul><li>Use of organically grown beans has directly led to a 100,000 pound reduction in chemical pesticide use </li></ul>

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