Introduction
What is a “Mini Enterprise” ?
What was the idea?
Chewing Gum
The problem...Do you have a chewing gum?
I got elected
The General Assembly
[Picture Lycée]
[Picture Diekirch]
[Picture Luxembourg]
[Picture World]
How is Chew Illusion organized?
Teacher
Different departments
Coach
“The problem with banks is, that you are by now  only a number in their documents, they dont               know you at all”
The innovation camp
What is the innovation camp about?
The Challenge: “Banque 2.0”
Our solutionInstant Messenging via smartphone  Using their already existing App  New Tab  Login  Possibility to communicat...
Their reaction
Exactely, there was none!
Their decisionbulletin board...
...This is so 1990s...
Thorben G. on Event Marketing
Marketing is all about added value
Digital Marketing in our Mini Enterprise
[Facebook]
[Twitter]
www.chewillusion.com
Thinking about marketing and what the           added value was
When does the chewing gum arrive?
“We will deliver as soon as you paid your bill”
<< PAUSE >>
The product finally arrived
Motivation back up!
What about the added value?
What has been done so farFacebook page  Base of 50 likes    People that were impressed by the ideaTwitter account  Some tw...
Lets get the community engagedFacebook  Invited all my friends from school     Waited to reach 70-80 Likes  Invited all my...
Keeping the community engagedPicturesChallengesQuestionsGiveaways ( chewing gum, of course ;) )
Ideas that were deniedBefore official release  Giving away Mint leavesDuring the sale  1.20€ - discount of .20€ → facebook...
The current status    No official sale done so far         50% already sold     Talking about new orderProjects finishes i...
A closing thought!
Thank you :)        twitter.com/HoffmannMich     facebook.com/HoffmannMich       hoffmann.mich@gmail.com
Betacube 2012 - Michel Hoffmann on Digital Marketing
Betacube 2012 - Michel Hoffmann on Digital Marketing
Betacube 2012 - Michel Hoffmann on Digital Marketing
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Betacube 2012 - Michel Hoffmann on Digital Marketing

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Betacube 2012 - Michel Hoffmann on Digital Marketing

  1. 1. Introduction
  2. 2. What is a “Mini Enterprise” ?
  3. 3. What was the idea?
  4. 4. Chewing Gum
  5. 5. The problem...Do you have a chewing gum?
  6. 6. I got elected
  7. 7. The General Assembly
  8. 8. [Picture Lycée]
  9. 9. [Picture Diekirch]
  10. 10. [Picture Luxembourg]
  11. 11. [Picture World]
  12. 12. How is Chew Illusion organized?
  13. 13. Teacher
  14. 14. Different departments
  15. 15. Coach
  16. 16. “The problem with banks is, that you are by now only a number in their documents, they dont know you at all”
  17. 17. The innovation camp
  18. 18. What is the innovation camp about?
  19. 19. The Challenge: “Banque 2.0”
  20. 20. Our solutionInstant Messenging via smartphone Using their already existing App New Tab Login Possibility to communicate with support center Backend with all informations stored Guichet.lu with customer interaction →Would solve the problem Steve told us about
  21. 21. Their reaction
  22. 22. Exactely, there was none!
  23. 23. Their decisionbulletin board...
  24. 24. ...This is so 1990s...
  25. 25. Thorben G. on Event Marketing
  26. 26. Marketing is all about added value
  27. 27. Digital Marketing in our Mini Enterprise
  28. 28. [Facebook]
  29. 29. [Twitter]
  30. 30. www.chewillusion.com
  31. 31. Thinking about marketing and what the added value was
  32. 32. When does the chewing gum arrive?
  33. 33. “We will deliver as soon as you paid your bill”
  34. 34. << PAUSE >>
  35. 35. The product finally arrived
  36. 36. Motivation back up!
  37. 37. What about the added value?
  38. 38. What has been done so farFacebook page Base of 50 likes People that were impressed by the ideaTwitter account Some tweets from time to timeChewillusion.com Only some Twitter and Facebook box
  39. 39. Lets get the community engagedFacebook Invited all my friends from school Waited to reach 70-80 Likes Invited all my friends So far 113 and counting...Twitter Not that popular Only 10 followerschewillusion.com
  40. 40. Keeping the community engagedPicturesChallengesQuestionsGiveaways ( chewing gum, of course ;) )
  41. 41. Ideas that were deniedBefore official release Giving away Mint leavesDuring the sale 1.20€ - discount of .20€ → facebook check-in 1.20€ - discount of .20€ → photo upload 1.20€ - discount of .20€ → comment
  42. 42. The current status No official sale done so far 50% already sold Talking about new orderProjects finishes in about 2 months !We are going to lose money!
  43. 43. A closing thought!
  44. 44. Thank you :) twitter.com/HoffmannMich facebook.com/HoffmannMich hoffmann.mich@gmail.com

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