Make My Trip Case Study Presentation- Mumbai, August 2012

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Make My Trip Case Study Presentation- Mumbai, August 2012

  1. 1. Great Place To Work® Conference Case Study: MakeMyTripCopyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  2. 2. MakeMyTrip • India’s leading online travel company that has revolutionised the travel industry over the years. • Founded in the year 2000 by Deep Kalra, launched the India operations in 2005, following its success in the US. • Aims at offering a range of best-value products and services along with cutting-edge technology. • Created to empower the Indian traveller with instant booking and comprehensive choices.Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  3. 3. Core beliefs of the Leadership team Building a strong Employees are Cultural Foundation key that stakeholders symbolises the values of the Organisation.Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  4. 4. MakeMyTrip Values – A FIT RECIPE Empow Accounta erment bility Passion Fun @ for work Winning Integrity Innovation Customer Teamwork centricity Respect Excellence for PeopleCopyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  5. 5. MakeMyTrip – Symbolising A Unique Culture Ownership Autonomy to make decisions Fun @ Work Passion for WinningCopyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  6. 6. Values driven by the Leadership Team Co-Founder Keyur Joshi Is the Chief Fun OfficerCopyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  7. 7. Ownership – in the Real Sense 70 % Employees have been given ESOPs at MakeMyTrip “My dad got his first set of stock option at 46 and me at 26 – how cool is that?” - Divya Nambiar.Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  8. 8. Autonomy & Freedom to try New Ideas Amitoj Singh - A young lad in his late 20’s conceptualised a new business idea of starting a new business vertical of Rail and Bus business travel. - He got complete Trust, Support and Guidance from the leadership team and could successfully implement this idea.Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  9. 9. Unique Experiential Learning • Interesting & Exemplary ways of Learning: - Eg: a seller at MMT who has a target of selling 50 Kashmir packages every month is actually sent to every place and location on the itinerary for him to be truly trained on the product and destination. • Every year close to 10% employees in the organisation get such an opportunity. • Last year a team of close to 30 sellers went on a 9 country tour to Europe to learn, understand and truly experience the place. • Post the “Study Tour” trippers had specific targets to achieve from these locations.Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  10. 10. Encouraging Innovation • Experiment & Innovate is the message - its understood that mistakes and learning from them are an integral part of this journey Eg:Hackathon : participants coded for 24 hours at a stretch. - The brief : make at least 1 app & make it live in 24 hours. - The evaluation criteria: the app should be thorough, simple and innovative. The 24 action-packed hours of this Hackathon witnessed 21 live apps with Tomcat configurations, 87 deployments & 11,436 lines of code generated. This happened over 200 emptied cans of energy drinks!Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  11. 11. Developing Talent Pipeline • Talking Talent Process - Identifying high potentials - Creation of Individual Development Plans - Special assignments - Coaching sessionsCopyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  12. 12. Motivation through Rewards & Recognition • Halla Bol (R&R) mails • Peer to Peer recognition mails • Customore mails • Raving Fans • Query Champion • Monthly Quizzes winner • Thanksgiving Day • Appreciation from CEO mails • Trip reward on achievement of sales targetCopyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  13. 13. We are in this Together ! Handling Key Challenges & Collaborating for SuccessCopyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  14. 14. Key Learnings from MakeMyTrip • Empower & Encourage • Maintain balance between freedom to experiment & accountability. • Be ready to take Risks. The visionary leadership and the passion of employees ensures that it never stops Dreaming and never stops Winning.Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
  15. 15. Global Headquarters India Office Join the conversationCopyright ©2012 Great Place To Work® Institute, Inc. All rights reserved greatplacetowork.in

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