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ANALYTHIC PHASEWho?Family during a mid-long trip.Where?one from the 189 “Bandiere Arancioni”                              ...
CREATIVE PHASERules:Check-in game (using smartphone)Configuration:Every family is a teamConflict:Each user has a random ch...
FIRST APP RUN 1.TAKE A PHOTO   2.RANDOMIZE CHARACTER   3.FORM THE TEAM                                               Papà ...
PUSH NOTIFICATIONS1. PLAN A TRIP   2.PUSH NOTIFICATION   3.VISIT THE BOROUGH                      Z    z                  ...
CHECK IN - rewardReaching a borough makes the team earn 30pts                                    30 points                ...
TYPICAL FOOD - rewardSharing the picture of a typical food makes the family earn 50 pts.The users can also share a feedbac...
“POI” PICTURE - rewardSharing the picture of the “Point of Interest”, makes the family earn 100 points.                   ...
SHARE - do it socialEvery family can write a review of the borough. The app and the facebook platformallow other users to ...
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Final concept Team 14 BSiT @ PICNIC '12

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This presentation is the final concept of Team 14 for BSiT @ PICNIC '12. Their concept was originally developed during a course at the polytecnico di milano, but was submitted for the BSiT mobile design challenge of 7scenes.

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Final concept Team 14 BSiT @ PICNIC '12

  1. 1. ANALYTHIC PHASEWho?Family during a mid-long trip.Where?one from the 189 “Bandiere Arancioni” 1-3hWhen?medium-short experience, time neededto visit a borough
  2. 2. CREATIVE PHASERules:Check-in game (using smartphone)Configuration:Every family is a teamConflict:Each user has a random character. The conflict islimited to other families. vsPlatform:Mobile app + Facebook platform
  3. 3. FIRST APP RUN 1.TAKE A PHOTO 2.RANDOMIZE CHARACTER 3.FORM THE TEAM Papà LOADING MOZZO
  4. 4. PUSH NOTIFICATIONS1. PLAN A TRIP 2.PUSH NOTIFICATION 3.VISIT THE BOROUGH Z z BANDIERA RZ ARANCIONE br NEARBY
  5. 5. CHECK IN - rewardReaching a borough makes the team earn 30pts 30 points The social aspect is fundamental: every action will be shared on Facebook, so every other family can gain interest into visiting some of the italy hidden beauty.
  6. 6. TYPICAL FOOD - rewardSharing the picture of a typical food makes the family earn 50 pts.The users can also share a feedback for the restaurant. This serves as anapp contenct, and also as a real feedback. 50 points Every shared contenct add bonus points makes people wanna try things
  7. 7. “POI” PICTURE - rewardSharing the picture of the “Point of Interest”, makes the family earn 100 points. 100 punti CONTEST + reward: the key point is not known by the users: they have to follow the GPS coordinates, till they reach their destination; to prove that, they’ll need to take a picture and share it.
  8. 8. SHARE - do it socialEvery family can write a review of the borough. The app and the facebook platformallow other users to read every review; in this way there’s a collection of realfeedbacks. 150 points COMPETITIVE ADVANTAGE - real feedbacks - content by user - reward for each content

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