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Managed Market’s role within the pharmaceutical industry has increased as the influence of payers is simultaneously increasing. Organizations are now being forced to reassess managed markets resources and market markets structures to optimize these groups and to encourage overall organizational success.
Best Practices, LLC designed this benchmarking study to assess managed markets role within small and mid-cap pharmaceutical companies. The overall goal of this project was to illustrate how to have the most impact within the organization while continuing to operate on lean resource levels.
Read more at: http://www.best-in-class.com/bestp/domrep.nsf/products/optimizing-managed-markets-function-roles-structures-resources-activities?OpenDocument