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Internal customers constantly demand meaningful research insights that will help business growth, whereas tracking research continues to gain precedence as an effective market research tool. This has challenged market research organizations to optimize the mix of insight-oriented research and tracking research such that emerging customer and market needs are met.
Best Practices, LLC undertook a study, “Forging Deep Insights to Grow the Business: How Market Research Organizations Optimize the Mix of Tracking Research and Insight-Oriented Research” to demonstrate the ideal allocation of market research resources to best serve internal customers. The study delivers benchmarks around the practices, mix, staffing, activity levels and training requirements needed for market research to consistently provide valuable, forward-looking insights into the business.
Read more at: http://www.best-in-class.com/bestp/domrep.nsf/products/forging-deep-insights-to-grow-the-business-how-market-research-organizations-optimize-the-mix-of-tracking-research-and-insight-oriented-research?OpenDocument