The changing healthcare landscape has pushed marketers’ efforts toward patient-centric marketing. As patients take an active role in selecting and switching therapies, pharmaceutical organizations are gearing to educate, communicate and engage patients throughout the patient journey.
Marketing drives a majority of patient support programs but several non-marketing groups play critical roles in the overall patient advocacy initiatives for the company. Government Affairs and Public Policy are among the many functions conducting activities and initiatives to positively impact the patient journey.
Best Practices, LLC undertook a study, “Patient-Focused Support: How Government Affairs & Public Policy Groups Support the Patient Journey” to capture leading insights on the level and type of support that Government Affairs and Public Policy functions provide to positively impact the patient journey. Research findings provide benchmarks around the activities, timing and funding involvement of Government Affairs and Public Policy groups towards patient advocacy and awareness.
Read more at: http://www.best-in-class.com/bestp/domrep.nsf/products/patient-focused-support-how-govt-affairs&public-policygroups-support-the-patient-journey?OpenDocument