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Market Research at leading organizations continues to evolve to provide insights into consumer behavior and marketplace changes. As part of that evolution, the Market Research are reaching out internally and using employees for some Market Research studies. The goal is to capture business-related insights and to drive greater work-force engagement.
This study examines how leading global companies leverage their employees in conducting market research. The study also probes key questions such as:
-To what extent are companies active in this area?
-Why do companies engage their own employees for market research?
-What is the value proposition driving internal market research?
-How do companies conduct internal market (e.g., to mitigate data privacy risk)?
The study provides Market Research executives, managers and supervisors with qualitative insights and quantitative metrics around the use of employees for Market Research.