Professional Medical Education programs are a key way that healthcare professionals learn how to safely and effectively use new medical devices and biopharmaceutical products. While this remains as true today as it was in the past, the changing financial and regulatory landscape has created a challenging environment for Medical Education groups.
To succeed in this environment, Medical Education groups must efficiently use their resources and carefully control their content. In short, Medical Education groups have to ensure their programs have the right content, presenters, and venues to not only pass regulatory muster but also to attract healthcare practitioners.
And as budgets across both pharma and medical device continue to shrink, it has become critical for Medical Education groups to demonstrate the value of their programs to the organization.
Best Practices®, LLC conducted this evidence-based benchmark study to inform Medical Education leaders on emerging trends regarding funding, program types, delivery channels, program effectiveness and value drivers.
Data in this report are presented in two segments: Medical Device and Pharmaceutical.