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As the competitive, political and social landscape of the bio-pharma sector evolves, the Market Research function also must evolve to meet the strategic and tactical needs of the organization. Best Practices, LLC conducted this research to identify recent changes, new directions and best practices in Market Research.
This study explores how Market Research veterans see the function changing in the next three to five years in terms of roles and responsibilities, use of vendors, value, and activities. By identifying recent trends and new directions in Market Research, this research will enable leaders to map out an approach to the Market Research function that will add value to the organization in the coming years.