Be the first to like this
In today's pharmaceutical marketplace, companies not only have to fight to win product placement on Managed Care formularies but also to "pull through" the business and increase market share after a formulary win. To benefit from formulary wins, savvy companies ensure that their sales forces and account management teams have the necessary skills and tools to pull-through demand for the favored products and increase sales.
: This research was launched to investigate pull-through challenges and the best practices that companies have developed to overcome them. The research will enable pharmaceutical, bio-pharmaceutical and medical device company leadership to identify program gaps, uncover insights and discover successful best practices to share with their employees.