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Creating educational marketing that will engage patient populations is critical for building a sustainable brand and strong reputation. Given the constant and wide-ranging marketing messages directed at consumers, organizations need to develop and deliver innovative "go-to-market" educational strategies and tactics to win over patient groups.
To provide insights into new ways to approach and engage patient populations, Best Practices, LLC launched this benchmarking research to examine educational programs and initiatives aimed at winning patient populations. This document shares the experiences of leading companies and their initiatives to directly affect the lives and treatment of patients.