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Non-Continuing Medical Education (non-CME) programs – also called promotional education programs - are an important tool to educate and inform physicians, pharmacists, nurses and other healthcare practitioners. Recruiting for both certified CME and non-CME activities has become more difficult, creating challenges to executing successful educational programs for healthcare professionals.
Study Objective - To determine best practices in recruitment for non-CME programs, Best Practices, LLC conducted an online research survey to identify emerging trends in recruiting attendees for medical education in general and non-CME programs in particular. Additionally, the research project sought to understand industry norms for attendance goals versus actual attendance, average time for recruitment effort, effective recruiting methods and other operational activities.