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Medical Science Liaisons (MSLs) and other Field-Based Medical Specialists (FBMS) communicate important product and disease information to health care professionals on a peer-to-peer basis. At the same time, they bring back vital information from Thought Leaders and HCPs to product developers and other internal stakeholders. As companies move aggressively into emerging markets, they have expanded the MSL function into a global program to achieve regional consistency, compliance, and product harmonization and to enhance their competitive position in high-growth countries.
"Best Practices in Globalizing MSL & Field-Based Medical Specialist Programs" published by Best Practices LLC, investigates how leading companies successfully manage globalization challenges around program governance, internal communication, staffing levels, span of control, outsourcing, program standardization, budget ownership, budget sources and operating models. This study can help bio-pharma companies to identify and overcome MSL globalization challenges.
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