Communications Case Study

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A case study in communications improvement for a client which is a leading source of intelligent information for businesses and professionals. Best Practices helped the client solve communication gaps by examining communication best practices of high-performing organizations.

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Communications Case Study

  1. 1. The Best Practices Advantage Case Study In Communications Improvement
  2. 2. Starting PositionOur client is a leading source of intelligent information for businesses and professionals. However, becauseof its scale of business, it was suffering from bottle-necked communications from mid-levelmanagement, which was adversely affecting their execution, management and alignment.
  3. 3. The Best Practices AdvantageOur major task was to help the client identify the cause of the communication gap by examiningcommunication best practices of high-performing organizations. Here, we began by discovering where ourclient lied among its competitors in terms of communication strength. Our client was in the bottom 1/5:
  4. 4. The Best Practices AdvantageWe then performed evidence-based benchmarks, analyzed statistical anomalies and conducted deep-diveinterviews. For example, we found that on average, companies allot more than 40% of their communicationstraining time to formal training to However, our client spends only 15% of time on formalized training. On-the-job training In-classroom training Online courses or modules 87.5 70 In % 59.9 45 35 29.3 25 19.8 10 10 5 5 75th Percentile Mean 25th Percentile Client
  5. 5. Our RecommendationsTo ensure a successful transformation, Best Practices deployed the below fundamental recommendations: • Embrace New Media as Tools for Quick Information Dissemination • Introduce Message Recall Testing to Increase Communication Effectiveness • Inform Middle Management of Senior Management Initiatives • Introduce Communication Effectiveness Criteria in Hiring and Performance Reviews
  6. 6. Contact Us: ctew@best-in-class.com Find Out How We Can Help Solve Your Needs Executives at all of the top 50 global pharmaceutical companies and many other industry leaders turn to Best Practices when confronting their biggest business questions and problems. Contact us for more information Cameron Tew Executive Director Best Practices, LLC 919-767-9246 ctew@best-in-class.com www.best-in-class.com

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