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Rapid technological advancements and changing market dynamics have transformed the way bio-pharmaceutical companies interact and engage with a diverse set of customers.
Best Practices, LLC undertook benchmarking research to analyze the hotspots in digital and multi-channel innovation in the healthcare space. This study highlights key trends in the successful education and engagement of customers across online channels. It also delivers benchmarks around assessing the impact, effectiveness, and ROI of leading digital marketing activities.
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