Medical Affairs function plays a pivotal role in developing and maintaining relationships with key thought leaders. Therefore, to build effective relationships with thought leaders, it is crucial for bio-pharmaceutical organizations to create robust Medical Affairs capabilities.
Best Practices, LLC undertook benchmarking research to identify the critical requirements for creating strong Medical Affairs capabilities and developing thought leader relationships. This study also provides benchmarks around the resource levels, internal communication tactics and use of social media for effective thought leader management.
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