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Benchmarking Medical Education Trends and Effectiveness across Pharma Companies


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Considering the crucial role that Medical Education groups play and the challenging business environment they face, it is important for organizations to improve the development and delivery of their education programs in order to improve patient outcomes.

As a part of this study, Best Practices, LLC engaged 23 leaders from the top 19 bio-pharmaceutical & medical device companies to examine how pharma companies deploy medical education programs and how they measure their effectiveness and value.

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Benchmarking Medical Education Trends and Effectiveness across Pharma Companies

  1. 1. Page | 1 Best Practices in Leading Medical Education Programs Benchmarking Education Program Services, Trends & Effectiveness at Pharmaceutical Companies Best Practices, LLC Strategic Benchmarking Research & Analysis
  2. 2. Page | 2 Table Of Contents  Executive Summary pgs. 3-9  Research Overview pg. 3  Participating Companies pg. 4  High Level Key Findings pg. 5  Key Findings & Insights pgs. 6-9  Role Played By Medical Education Groups pgs. 10-14  Medical Education Groups: Regional Focus pgs. 15-17  Collaborative & Multi Disciplinary Approaches pgs. 18-28 To Medical & Clinical Education  Value Of Medical Education Formats pgs. 29-33  Medical Education Program Mix pgs. 34-37  Technology & Medical Education pgs. 38-41  Measuring Effectiveness & Future Directions pgs. 42-51 For Medical Education  Benchmark Class Demographics pgs. 52-56  About Best Practices, LLC pgs. 57-58
  3. 3. Page | 3 Medical Education Benchmark Research: Objectives, Methodology & Topics Covered As patient compliance, efficacy and safety drive industry decisions, the need for medical education has re- emerged to play a pivotal role in informing physicians and other health care professionals. Best Practices, LLC undertook this research to examine how pharma companies will deploy medical education programs and how they will measure their effectiveness and value. Topics Covered Research Methodology Research Overview  Role Played By Medical Education Groups  Medical Education Groups: Regional Focus  Collaborative & Multi Disciplinary Approaches To Medical & Clinical Education  Value Of Medical Education Formats  Medical Education Program Mix  Technology & Medical Education  Measuring Effectiveness & Future Directions For Medical Education Best Practices, LLC engaged 23 leaders from 19 top biopharmaceutical & medical device companies through a benchmarking survey. This report captures insights from the pharma industry.  New compliance, transparency rules and regulations have tempered the sponsorship of some medical education programs by pharma companies and third-party providers of such services.  This benchmarking study investigates emerging Medical Education trends at pharmaceutical organizations regarding funding, staffing, program types and structure for this function or group.
  4. 4. Page | 4 Universe Of Learning: 19 Companies Contributed To This Research This study engaged 23 leaders supporting medical education at 19 life sciences companies. More than 65% of participants are at the director level. More than 80% of participants were from the United States. Benchmark Class:
  5. 5. Page | 5 High-Level Key FindingsHigh-Level Key Findings Emphasis on Accredited Programs Companies place a high value on accredited programs. In light of the Sunshine Act and because of compliance concerns, companies prefer outside educators, 3rd party vendors and neutral venues medical education program development, delivery and deployment. Programs are Getting Outcome Oriented The emphasis on outcomes in the educational programs will continue. In fact, adoption rate and outcomes improvement are the top two metrics to measure performance. In line with this, companies need to orient their programs to address outcome as well as educational needs. Digital Mediums Use in Training to Grow While most educational programs are delivered in-person, the use of technology will increase in future. And as company budgets are expected to shrink, this means that program quality must be maintained on a limited budget. To do this, companies will need to improve technology delivery tools. Multi- disciplinary Programs To Surge Even as most companies use multidisciplinary programs, they still expect such use to continue growing across therapeutic areas. Depending upon how companies approach multidisciplinary programs, it can help with a lack of resources or stretch resources even more.
  6. 6. Key Findings & Insights Few of the key findings and insights that emerged from this study:  Medical Education is Uniquely Poised to Help Fuel Growth in Emerging Markets: More than 75% of programs at benchmark companies were deployed in North America, while 9% in Europe. In next 2-3 years, benchmark partners foresee no deployment changes in North America. In contrast, more than two-thirds of companies plan to expand their clinical education efforts across emerging markets, Asia and Latin America.  Companies Supporting More Of Multi-disciplinary Education Programs: Two out of three companies support multi-disciplinary education programs. The primary drivers of multi-disciplinary education programs are increasing focus on health outcomes (67%) and holistic approaches towards treatment (56%).  Use Of Technology In Program Delivery To Increase: About 32% of programs that were deployed using technology were online on-demand, while 24% were live webcasts. Benchmark companies see technology-based programs growing in double-digits in next 2 years. Fifty-seven percent of companies see tech-based education programs growing above 30% or more in the next two years. Page | 6
  7. 7. Page | 7 8) Estimate the percentage of your total medical education programs in the last fiscal year deployed across the following regions. N=21-22 Regional Allocation 100% 2% 10% 75% 6% 9% 1% 6% 4% 90% 55% 0% 20% 40% 60% 80% 100% 120% North America (US / Canada) Latin America (Mexico, Caribbean, Central & South America) Europe Asia-Pacific (Japan, Australia, New Zealand) Asia-Emerging (China, India, Southeast Asia) Rest of World 75th Percentile Mean Median 25th Percentile North America, with 75% of program deployment in the last fiscal year, is the top region of pharma medical education programs. However, emerging Asian countries (China, India, etc.) are growing fast and catching up to Europe. Compared to 2011*, the percentage of programs deployed in the emerging Asian countries has increased by 300%. Medical Education Programs Primarily Used in North America *Best Practices, LLC 2011 report: PSM-268: Professional Medical Education Excellence: Structures, Resources, Services & Performance Levels to Optimize Pharmaceutical Education Groups % respondents
  8. 8. Page | 8 For many companies, health outcomes acts as the principal driver of multidisciplinary programs. The next most likely driver is the need for a holistic treatment approach. Focus on Health Outcomes Drives Multidisciplinary Interest 14) If you use multidisciplinary programs, what do you think is driving the increased interest in that format? N=18 Multidisciplinary Education Drivers 6% 22% 33% 44% 56% 67% Other Healthcare reform stresses greater teaming Lower cost Specialist & primary care coordination is key Holistic approach to treatment Focus on health outcomes requires coordination among disciplines *Others: New therapeutic category * % respondents
  9. 9. Page | 9 All benchmark companies foresee continued growth in the use of technology to deliver education programs. In fact, 44% of companies predict tech-based education programs will rise by more than 30%, while 13% expect more than a 50% increase in use of technology for education programs. Use Of Technology-Based Education Programs To Grow 28) Looking over the next 24 months, what do you anticipate to be the direction of your technology / internet-based education programs for healthcare providers N=23 Future Trends for Technology-based Education Programs Increasing by 30 percent or more 44% Increasing by 50 percent or more 13% Increasing by 10 or more percent 30% Increasing by 1-10 percent 13% % respondents
  10. 10. Page | 10 Benchmark partners stressed that delivery format, quality, balancing educational needs, digitization, regulations and sufficient resources are objectives that need to be addressed in the coming months for successfully achieving educational objectives. Success Factors for Improving Medical Education 29) What issues do you feel will be critical for Medical education to address in the next 24-36 months to ensure the success of organizational objectives. Critical Success Factors Regulations Effective Delivery Format Quality Funding Digitization Balancing Educational Needs
  11. 11. Page | 11 This research features insights from a range of leaders in medical education functions. More than 60% of respondents serve as a director, while 17% are the head of medical education at their organizations. 1) Please provide the following information, which will be used for classification purposes and to ensure that you receive your copy of the study deliverable. N=23 Director, 61% Manager, 9% Head , 17% Others, 13% Job Title *Others: Senior MSL, MSL Excellence * % respondents Universe Of Learning: Insights Drawn From Host Of Pharma Experts
  12. 12. Page | 12 Best Practices®, LLC is an internationally recognized thought leader in the field of best practice benchmarking®. We are a research, consulting, benchmark database, publishing and advisory firm that conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by leveraging the best business practices, operating tactics and winning strategies of world-class companies. 6350 Quadrangle Drive, Suite 200 Chapel Hill, NC 27517 (Phone): 919-403-0251 Learn More About Our Company: