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Several bio-pharma organizations are investing more in digital marketing to gain customer insights, build better relationships, leverage online media and grow revenue. However, with greater investment, Digital Marketers are also experiencing more pressure than ever before to deliver results.
Best Practices, LLC undertook this study to understand how savvy bio-pharma digital marketers are using new tools and tactics to measure performance and ROI for key channels, reduce cost, raise sales force effectiveness and the key trends in mobile customer engagement.
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