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Best Practices: How to Do User Testing

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Best Practices: How to Do User Testing

  1. 1. Live Video Event  Lunch and Learn Wed Feb 8 Joe Chin CEO of SourcePad, Founder of Best Practices Serial entrepreneur, worked with 60+ startups How to do User Testing 12:10 PM livestream.com/bestpracticesbusiness <ul><ul><li>Background </li></ul></ul><ul><ul><li>Types </li></ul></ul><ul><ul><li>Comparative (method & examples) </li></ul></ul><ul><ul><li>Adoption (method & examples) </li></ul></ul><ul><ul><li>Viralness (method & examples) </li></ul></ul><ul><ul><li>Tools of Trade </li></ul></ul><ul><ul><li>Tips </li></ul></ul>
  2. 2. Background The Lean Startup  , Focus on User User Testing has become paramount Skills / know-how not kept pace 1 1 Trademark of Eric Ries
  3. 3. Meet Joe… <ul><ul><li>4 time founder / CEO </li></ul></ul><ul><ul><li>Raised $20 Million, 2 Exits </li></ul></ul><ul><ul><li>Opinionated Guy… </li></ul></ul><ul><ul><li>Entrepreneur teacher (60+ companies) </li></ul></ul>
  4. 4. Types of User Testing Comparative Adoption Viralness Usability (not covered today)
  5. 5. Comparative Benchmark True read vs. vacuum Zero bias (to tester/owner) Goals Description Compare vs. popular site/app  in target market  
  6. 6. Comparative (method) Go up against success Shield identity of tested app Vary order
  7. 7. Comparative (example) 5 concepts 2 line descriptions each 2 successes 1 stinker Concept test http://bit.ly/yLMHi7
  8. 8. Comparative (example) 5 concepts 2 line descriptions each 2 successes 1 stinker Concept test http://bit.ly/yLMHi7 Result ID'd promising concept
  9. 9. Adoption Get an adoption % Identify segments Goals Description Test who will use the application
  10. 10. Adoption (method) Go for the raw percentage Customer development on the back-end
  11. 11. Adoption (example) News app vs. Popular app  Target market - iPad MVP test Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc
  12. 12. Adoption (example) News app vs. Popular app  Target market - iPad MVP test Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc Result Not good enough (for this segment) Pivot to different segment
  13. 13. Viralness Get a viralness feel If possible - get a % Goals Description Test if adopters will talk
  14. 14. Viralness (method) Focus on the adopters recognized Ask but Judge for yourself Overenthusiam Past viral practices
  15. 15. Viralness (example) MVP test Form (same as previous): http://bit.ly/yDZ6Wc
  16. 16. Viralness (example) MVP test Form (same as previous): http://bit.ly/yDZ6Wc Result Very good viralness measurement   (for the few users)
  17. 17. Sponsor Web   Mobile   RoR   iPhone   Android We build ideas
  18. 18. <review> Types Comparative Adoption Viralness Usability (not covered today)
  19. 19. Tools of the Trade Script - what you say Form - what you enter Examples (same as previous) Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc
  20. 20. Important Tips Judge for yourself Get rid of Test Subject Bias Reactions a User, not opinion OK to speak negative Be conservative
  21. 21. Happy Testing ! &quot;How to Become a Successful Entrepreneur&quot; Tues Feb 18 @  NYU 44 West Fourth Street, Room # 2-60   Michael Yavonditte: founder Hashable, former CEO Quigo (sold for $340 mil to AOL) Howard Lerman: founder Yext, former CEO Intwine (sold to Datran Media) Register:  http://bestpracticesbusiness.eventbrite.com Web   Mobile   RoR   iPhone   Android we build ideas Site: sourcepad.com                            Email: info@sourcepad.com Signup to receive Notifications http://bit.ly/wuv3vp
  22. 22. Help us spread the word ! If you like this event - please tell others Email, Tweet, Facebook, LinkedIn &quot; Hey, just saw this cool live video event for entrepreneurs. You can learn a lot.  http://bit.ly/wuv3vp   &quot; Thanks ! Signup link:  http://bit.ly/wuv3vp This slide deck: http://bit.ly/yIG1Fn

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