SEO, moble and more
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SEO for website content creators is the main theme of this University Marketing Summit session at Iowa State University. A step-by-step SEO workflow is included. SEO is followed by an introduction to mobile marketing site design, including casse studies from University of Evansville, University of Virginia, and St. Mary's University
Bob Johnson, Ph.D.Follow
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SEO, moble and more
- 1. SEO, Mobile and more… University Marketing Summit Iowa State University December 16, 2010
- 6. SEO… Starting with the basics…
- 12. News entries create new title tags… http://tamunews.tamu.edu/
- 14. F aculty, staff blogs… http://www.mitadmissions.org/ http://blogs.hbr.org/hbsfaculty/
- 16. Results for “Online MBA degree”…
- 21. SEO… Examples from Iowa State…
- 23. Search: Scholarships Iowa State
- 24. Search: Freshman Scholarships Iowa State
- 33. Easy to scan links… http://web.usfca.edu/about/why/
- 35. Or this one from Google… http://bit.ly/dAdAD4
- 37. Google’s “Starter Guide” PDF http://bit.ly/e7oE3n
- 38. “Beginners Guide”… Online or PDF http://bit.ly/gsBRk5
- 39. Search engine land & Danny Sullivan http://searchengineland.com/
- 40. SEO an hour a day… http://www.yourseoplan.com/blog/
- 41. Time for a break…
- 42. Exploring the “mobile” world…
- 46. Key design points for mobile…
- 49. The not-so-nice alternative… the iPhone “we can do it” trap
- 51. The NY Times on mobile…
- 54. UVA magazine: easy to read mobile like the NY Times
- 55. Following the class notes link… easy to scroll to your class
- 56. Sending a class note… ready for smart phone usability
- 57. Easy to type on a touch screen…
- 59. The home page… “Areas of Study”
- 60. Easy to scroll alpha list…
- 61. No finger flicks to read “History”…
- 62. Get to know the History faculty…
- 65. Bob Johnson Consulting, LLC Percent who applied Yield: Inquiry to Applicant Overall inquiries Inquiries who opted-in for text updates
- 66. Percent who deposited Overall inquiries Inquiries who opted-in for text updates Yield: Inquiry to Deposit
- 74. Mobile Marketing Association http://mmaglobal.com/main
- 76. Thank You Iowa State! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html