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"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"
"How do we engage the world now?"

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"How do we engage the world now?"

Jan. 12, 2011••
Download to read offline
Business
Education

Explores the challenges facing higher education marketing communications staff in the near future, including ongoing economic stress, brand value, social media, mobile communications and more.

Bob Johnson, Ph.D.
Higher Education Marketing Consultant
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"How do we engage the world now?"

  1. “ How do we engage the world now”? Communications Summit University of Notre Dame January 13 , 2011
  15. Communication continues to evolve… http://bit.ly/hEfQXM
  16. Moving to end of print? http://adage.com/ces/article?article_id=148047
  19. Video story telling grows in impact… http://www.youtube.com/wustlpa
  20. Especially to tell an academic story… http://www.youtube.com/wustlpa#g/c/B3245F4DDD920C70
  21. Social media mash-ups on website… http://bit.ly/iiVjMK
  22. Online shopping moves to FB…
  23. Program centric: faculty blogs http://www.hbs.edu/about/connect/
  24. Program centric: social media mash-up http://www.mgt.ncsu.edu/mba/news/social/
  25. Program centric: YouTube http://www.youtube.com/user/utmccombsschool
  27. Searching for Vanderbilt by mobile…
  28. Don’t start people at the iPhone trap…
  29. Start people here instead…
  30. Top tasks get priority placement…
  32. 5. Follow the Internet research…
  33. Pew Internet research reports… http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
  34. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html
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