Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11
Best Practice WebsitesBest Practice Websites
Showcasing Online P...
2Bob Johnson Consulting, LLCBob Johnson Consulting, LLC
6 key points about anything online…6 key points about anything onl...
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 33
The Golden Rule…The Golden Rule…
5 seconds to connect
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 44
Key to website success:Key to website success:
Easy task comple...
Bob Johnson Consulting, LLC 55
Enrolled online students… #1Enrolled online students… #1
20% 15% 10% 5% 0% 5% 10%
Up-to-dat...
Bob Johnson Consulting, LLC 66
Enrolled online students… #2Enrolled online students… #2
10% 5% 0% 5% 10% 15%
Up-to-date
Ac...
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 77
Basic design points…Basic design points…
Bob Johnson Consulting, LLC 8
Design to highlight top tasks…Design to highlight top tasks…
http://www.worldcampus.psu.edu/...
Bob Johnson Consulting, LLC 9
Top Task: What Programs are Offered?Top Task: What Programs are Offered?
http://www.umassonl...
Bob Johnson Consulting, LLC 10
Drop-down menu helps program task…Drop-down menu helps program task…
http://www.waldenu.edu...
Bob Johnson Consulting, LLC 11
Design to scan in 5 seconds…Design to scan in 5 seconds…
http://www.waldenu.edu/Tuition-and...
Bob Johnson Consulting, LLC 12
Consistent contact points…Consistent contact points…
http://www.mbaregis.com/http://www.mba...
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1313
If you want more online inquiriesIf you want more online inqui...
Bob Johnson Consulting, LLC 14
Inquiry form: Keep it simpleInquiry form: Keep it simple
http://www.northeastern.edu/online...
Bob Johnson Consulting, LLC 15
Inquire from the home page…Inquire from the home page…
http://www.ncu.edu/http://www.ncu.ed...
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1616
Be clear about program costs…Be clear about program costs…
Bob Johnson Consulting, LLC 17
Program cost from the home page…Program cost from the home page…
http://www.ncu.edu/http://...
Bob Johnson Consulting, LLC 18
Competitive cost comparison… #1Competitive cost comparison… #1
http://www.mbaregis.com/tuit...
Bob Johnson Consulting, LLC 19
Competitive cost comparison… #2Competitive cost comparison… #2
http://www.northeastern.edu/...
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020
About your faculty…About your faculty…
Bob Johnson Consulting, LLC 21
Who teaches in your program?Who teaches in your program?
http://www.mph.lumc.edu/faculty.ht...
Bob Johnson Consulting, LLC 22
Can you scan faculty info?Can you scan faculty info?
http://www.meddean.luc.edu/depts/prevm...
Bob Johnson Consulting, LLC 23
How qualified are the faculty?How qualified are the faculty?
http://www.northeastern.edu/on...
Bob Johnson Consulting, LLC 24
Dealing with obstacles…Dealing with obstacles…
http://www.franklin.edu/online-learning/myth...
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525
What is online learning like?What is online learning like?
Bob Johnson Consulting, LLC 26
What’s makes online courses different?What’s makes online courses different?
http://www.lin...
Bob Johnson Consulting, LLC 27
Access to course delivery system?Access to course delivery system?
http://www.bu.edu/online...
Bob Johnson Consulting, LLC 28
What do the course codes lead?What do the course codes lead?
Bob Johnson Consulting, LLC 29
Better to use a detailed video intro?Better to use a detailed video intro?
http://www.north...
Bob Johnson Consulting, LLC 30
In summary…In summary…
Never forget… 5 seconds to connectNever forget… 5 seconds to connect...
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3131
Thank You!Thank You!
Bob Johnson, Ph.D.Bob Johnson, Ph.D.
Pres...
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Best Practice Websites to Showcase Online Learning

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Website features to help win in the intensely competitive world of recruiting for online programs. Focus: best task completion design, best inquiry forms and more.

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  • Best Practice Websites to Showcase Online Learning

    1. 1. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11 Best Practice WebsitesBest Practice Websites Showcasing Online ProgramsShowcasing Online Programs Marketing Online ProgramsMarketing Online Programs October 28-29, 2010October 28-29, 2010 Washington, D.C.Washington, D.C.
    2. 2. 2Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6 key points about anything online…6 key points about anything online… People are impatientPeople are impatient People are impatientPeople are impatient People are impatientPeople are impatient People are impatientPeople are impatient People are impatientPeople are impatient People are impatientPeople are impatient
    3. 3. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 33 The Golden Rule…The Golden Rule… 5 seconds to connect
    4. 4. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 44 Key to website success:Key to website success: Easy task completion
    5. 5. Bob Johnson Consulting, LLC 55 Enrolled online students… #1Enrolled online students… #1 20% 15% 10% 5% 0% 5% 10% Up-to-date Accurate Complete Language Contact Participation Open Recommendations Search Navigation Layout Visual appeal Speed Negativevotes Positive votes
    6. 6. Bob Johnson Consulting, LLC 66 Enrolled online students… #2Enrolled online students… #2 10% 5% 0% 5% 10% 15% Up-to-date Accurate Complete Language Contact Participation Open Recommendations Search Menus and Links Layout Visual appeal Speed Negative votes Positive votes
    7. 7. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 77 Basic design points…Basic design points…
    8. 8. Bob Johnson Consulting, LLC 8 Design to highlight top tasks…Design to highlight top tasks… http://www.worldcampus.psu.edu/http://www.worldcampus.psu.edu/
    9. 9. Bob Johnson Consulting, LLC 9 Top Task: What Programs are Offered?Top Task: What Programs are Offered? http://www.umassonline.net/http://www.umassonline.net/
    10. 10. Bob Johnson Consulting, LLC 10 Drop-down menu helps program task…Drop-down menu helps program task… http://www.waldenu.edu/http://www.waldenu.edu/
    11. 11. Bob Johnson Consulting, LLC 11 Design to scan in 5 seconds…Design to scan in 5 seconds… http://www.waldenu.edu/Tuition-and-Financial-Aid.htmhttp://www.waldenu.edu/Tuition-and-Financial-Aid.htm
    12. 12. Bob Johnson Consulting, LLC 12 Consistent contact points…Consistent contact points… http://www.mbaregis.com/http://www.mbaregis.com/
    13. 13. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1313 If you want more online inquiriesIf you want more online inquiries use short forms…use short forms…
    14. 14. Bob Johnson Consulting, LLC 14 Inquiry form: Keep it simpleInquiry form: Keep it simple http://www.northeastern.edu/online/request-info.asphttp://www.northeastern.edu/online/request-info.asp
    15. 15. Bob Johnson Consulting, LLC 15 Inquire from the home page…Inquire from the home page… http://www.ncu.edu/http://www.ncu.edu/
    16. 16. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1616 Be clear about program costs…Be clear about program costs…
    17. 17. Bob Johnson Consulting, LLC 17 Program cost from the home page…Program cost from the home page… http://www.ncu.edu/http://www.ncu.edu/
    18. 18. Bob Johnson Consulting, LLC 18 Competitive cost comparison… #1Competitive cost comparison… #1 http://www.mbaregis.com/tuition-finaid.phphttp://www.mbaregis.com/tuition-finaid.php
    19. 19. Bob Johnson Consulting, LLC 19 Competitive cost comparison… #2Competitive cost comparison… #2 http://www.northeastern.edu/online/our-advantage-bachelors-http://www.northeastern.edu/online/our-advantage-bachelors- degree-tuition-comparison.aspdegree-tuition-comparison.asp
    20. 20. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020 About your faculty…About your faculty…
    21. 21. Bob Johnson Consulting, LLC 21 Who teaches in your program?Who teaches in your program? http://www.mph.lumc.edu/faculty.htmlhttp://www.mph.lumc.edu/faculty.html
    22. 22. Bob Johnson Consulting, LLC 22 Can you scan faculty info?Can you scan faculty info? http://www.meddean.luc.edu/depts/prevmed/Main/Faculty/RDA.htmhttp://www.meddean.luc.edu/depts/prevmed/Main/Faculty/RDA.htm
    23. 23. Bob Johnson Consulting, LLC 23 How qualified are the faculty?How qualified are the faculty? http://www.northeastern.edu/online/faculty-certification.asphttp://www.northeastern.edu/online/faculty-certification.asp
    24. 24. Bob Johnson Consulting, LLC 24 Dealing with obstacles…Dealing with obstacles… http://www.franklin.edu/online-learning/myths-of-online-education/http://www.franklin.edu/online-learning/myths-of-online-education/
    25. 25. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525 What is online learning like?What is online learning like?
    26. 26. Bob Johnson Consulting, LLC 26 What’s makes online courses different?What’s makes online courses different? http://www.linfield.edu/dce/online-college-guide.htmlhttp://www.linfield.edu/dce/online-college-guide.html
    27. 27. Bob Johnson Consulting, LLC 27 Access to course delivery system?Access to course delivery system? http://www.bu.edu/online/prospective_students/demo/index.htmlhttp://www.bu.edu/online/prospective_students/demo/index.html
    28. 28. Bob Johnson Consulting, LLC 28 What do the course codes lead?What do the course codes lead?
    29. 29. Bob Johnson Consulting, LLC 29 Better to use a detailed video intro?Better to use a detailed video intro? http://www.northeastern.edu/online/northeastern-online-demo.asphttp://www.northeastern.edu/online/northeastern-online-demo.asp
    30. 30. Bob Johnson Consulting, LLC 30 In summary…In summary… Never forget… 5 seconds to connectNever forget… 5 seconds to connect Top task… what programs do you offer?Top task… what programs do you offer? Design… keep it simple, consistentDesign… keep it simple, consistent Inquiry forms… short forms work betterInquiry forms… short forms work better Cost… be transparentCost… be transparent Faculty… who will teach my courses?Faculty… who will teach my courses?
    31. 31. Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3131 Thank You!Thank You! Bob Johnson, Ph.D.Bob Johnson, Ph.D. PresidentPresident Bob Johnson Consulting, LLCBob Johnson Consulting, LLC Marshall, MI 49068Marshall, MI 49068 248.766.6425248.766.6425 bob@bobjohnsonconsulting.combob@bobjohnsonconsulting.com Customer Carewords Website ResearchCustomer Carewords Website Research www.bobjohnsonconsulting.comwww.bobjohnsonconsulting.com

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