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Adult-student Websites: A "Best of the Best" Review

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Here with URLs so you can visit are 19 higher education websites that practice effective online marketing techniques.

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Adult-student Websites: A "Best of the Best" Review

  1. 1. Adult-friendly Websites: A “Best of the Best” Review ©Robert E. Johnson, Ph.D. 2010 Marketing to Adult Students Education Dynamics – Aslanian Conferences Chicago, Illinois June 3-4 , 2010
  2. 2. 5 key points about anything online… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul>Bob Johnson Consulting, LLC
  3. 3. Major reason people go to a website… <ul><li>Complete a task </li></ul>
  4. 4. The Golden Rule… <ul><li>5 seconds to connect </li></ul>
  5. 5. Easy to find academic programs… http://www.devry.edu/
  6. 6. Easy to find online programs… http://bit.ly/b5ltBn
  7. 7. Easy to scan academic programs… http://www.worldcampus.psu.edu/iMBA.shtml
  8. 8. Online transfer credit estimator… http://www.iup.edu/upper.aspx?id=74017
  9. 9. Special landing pages for ads… http://www.cuny.edu/academics/programs/summer-in-the-city.html
  10. 10. Videos to tell your student stories… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
  11. 11. Online learning guide… http://www.linfield.edu/dce/online-college-guide.html
  12. 12. Positioning by price… http://www.mbaregis.com/tuition-finaid.php
  13. 13. Easy to read payment options… http://extended.nau.edu/PaymentOptions.aspx
  14. 14. Strong social media connection… http://www.phoenix.edu/students/online_communities.html
  15. 15. Encourage referrals… http://www.waldenu.edu/refer/
  16. 16. Easy navigation for the military… http://www.saintleo.edu/
  17. 17. Highlight benefits for military… http://www.capella.edu/armed_forces/armed_forces_index.aspx
  18. 18. Keep live chat simple to start… http://www.phoenix.edu/
  19. 19. Easy to find inquiry form… http://www.waldenu.edu/
  20. 20. Easy to complete inquiry forms…
  21. 21. Send a human response…
  22. 22. Blog from the president… http://www.theother85percent.com/
  23. 23. A closing point for the future… Hint: the future is now. If not now… 2011.
  24. 24. Plan for mobile access… http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html
  25. 25. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

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