11. Desktop Laptop vs Tablet
Kleiner Partner Mary Meeker’s 2012 May Report
12. iPad
IDC reported 17.4 Million Tablets were
shipped worldwide in 1st QTR in 2012
34 Million Tablets
Tablet generates 3.4 times more traffic
than smartphone 517 MB/month vs 150
MB/month
By 2016 Tablets is 10% of global mobile
data traffic
68% are iPads
14. Big Data
In 2011 Mobile data was 8x the size of
web data in 2000
No. of mobile devices exceeds no. of
worldwide population by 2013
Cisco’s Visual Networking Index (VNI) Mobile Report 2012
15. Big Data
More
Cisco’s Visual Networking Index (VNI) Mobile Report 2012
16. Big Data
More Data
More Connectivity
More Bandwidth
Cisco’s Visual Networking Index (VNI) Mobile Report 2012
18. mVideo
52% of mobile traffic is Video
Mobile video is Top activities for mobile users
By 2016 70+% mobile traffic will be Video
Cisco’s Visual Networking Index (VNI) Mobile Report 2012
19. Audio Video Streaming
YouTube is the largest source of mobile web
traffic 12-25%
Netflix 2%
Pandora 6%
Sandvine 2012 Report
22. In-App Purchase
30% of iOS revenue comes from in-app
purchases in 2010
34 of Top 100 Grossing apps are free
monetized by in-app purchases
Epic Games made $10 Million in 2011 from
Infinity Blade 40+% from in-app
purchases
Gamesbrief.com 2011
23. In-App Purchase (IAP)
Average transaction in-app purchase $14
(iOS or Android)
14x revenue than Freemium
51% Revenue from in-app purchases
comes from transactions of over $20
Of that 51%, 30% comes from $50+
transactions
Gamesbrief.com 2011
24. IAP is Addictive
Spending is a habit
56% of game player that spend a dollar
come back to spend a 2nd time
25% spend 3 or more times
Gamesbrief.com 2011
25. Dogs vs Cats
Loyalty is GOLD
20 : 1
Loyal Purchaser = 20 x One-time Purchaser
Top Purchaser = 100 x Loyal Purchaser
Gamesbrief.com 2011
26. Profit
Courting Rule
80-90% of Profit
comes from 0.5% of User
Gamesbrief.com 2011
36. Strategy I
Native App Cloud
using
Objective-C REST API HTTP
XML / JSON GET / POST
iOS SDK
• UIWebView is a lite version
of Safari browser UIWebView
• Update without approval
process
• Content is layout in HTML5
• Share same content
• Update using CSS template
37. Strategy II
Native app Cloud
using
HTML5 REST API HTTP
framework XML / JSON GET / POST
• Appcelerator Titanium - HTML5
HTML/JS/CSS (iOS / Framework
Android / BlackBerry in
beta)
• PhoneGap - HTML/JS/CSS
(iOS / Android /
BlackBerry / WebOS /
Window Phone / Bada /
Symbian)
43. Mobile First
Archimedes Labs
Social | Consumer | Mobile
@Bess
bess@archimedeslabs.com
http://www.slideshare.net/bess.ho
Editor's Notes
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$12 Billion revenue in mobile apps & advertising\nApple paid out $2 Billion in-app purchases & paid app in 2011\nGoogle has higher mobile display ad revenue than Apple\nPandora gains $3.87 per user. Monthly subscription $3.99 via app on iOS\nGoogle cost per click is down b/c mobile ads generate lower revenue than desktop search ads\nFB increasing mobile usage drag down its revenue per user\n\n
