How to build your business on the social web (for SHE Entrepreneurs 2014)

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Beata describes how to engage your online fans to help expand your business as a social entrepreneur, market your ideas and your services and build trust. She also shows how you can establish yourself as an expert in your field using social media. How can you articulate your mission in an engaging way to attract your fans and your customers?

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How to build your business on the social web (for SHE Entrepreneurs 2014)

  1. 1. How to build your business on the social web Beata Wickbom @beataw
  2. 2. The Social Web
  3. 3. We have a phone now. Call us! Please check us out on
  4. 4. Advertising is a premium you pay for not having passionate fans
  5. 5. ONLINE FANS •Where are they active online? •What are their needs? •What do they need from you? •What kind of value do they want in return for their engagement? •Who are their influencers?
  6. 6. Advertising is a premium you pay for not having passionate fans Who are your fans? How can they help you market and sell?
  7. 7. How can you articulate your mission in an engaging way?
  8. 8. New kind of ownership
  9. 9. What do you need help with?
  10. 10. How can you become experts?
  11. 11. Be where the search is...
  12. 12. Dialogue is everything
  13. 13. How to show your professional personality in an engaging way?
  14. 14. Tillgång till... gratis kunskap i världsklass All the knowledge in the world at your fingertips
  15. 15. http://business.financialpost.com/2013/08/10/13-tech-leaders-reveal-their-favourite-productivity-hacks- to-help-you-get-more-done/?__lsa=3cfb-d08f
  16. 16. THANK YOU! Comment on Twitter @beataw or b.wickbom@gmail.com

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