Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Vortrag Deutschen Bahn Mobility Logistics AG

4,050 views

Published on

Mein vortrag zur Strategieklausur des Betriebsrates der Deutschen Bahn Mobility Logistics AG am 5. Februar 2012.

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Vortrag Deutschen Bahn Mobility Logistics AG

  1. 1. NACKT IMNETZ?Risiken & Chancenvon Social MediaImpuls-Vortrag vonSimone JansonStrategieklausurBetriebsrat AB 2DB Mobility Logistics AGam 05.02.2012im Haus Hammersbach,Garmisch-Partenkirchen
  2. 2. SOCIAL MEDIA:WIRKLICH NEU?
  3. 3. MODERNERTRATSCH? Tratsch dient der Gruppenbildung Austausch von Information Kritik & Meinungsbildung Tratsch ernst nehmen = Social Media ernst nehmen!
  4. 4. WAS IST NEU? Jeder kann alles lesen & mitreden Jeder kann selbst Themen setzen Kommunikation wird schneller & dynamischer Alles ist schriftlich Kein digitaler Radiergummi!
  5. 5. WIE ENTSTEHTEIN SHITSTORM?
  6. 6. • O2
  7. 7. BERUFEBILDER.DEca.300 Kommentare zu diversen Posts zum ThemaFachkräftemangel seit Juli 2009Karen: „Ich glaube die Realität auf dem Arbeitsmarkt ist hiernicht bekannt... Mit ihrer deplazierten Initiative drängen sienur noch mehr Absolventen in Hartz IV.“Norbert: „Auch noch zu berücksichtigen sind die vielenPersonalverleiher, sprich Sklavenhändler..“Geschädigter: „Und Ihre Fakten?... Also bitte! Es existiertKEIN Ingenieurmangel. „
  8. 8. NESTLÉ
  9. 9. DYNAMIK IM NETZ:TEIL MENSCHLICHERGRUPPENPROZESSE!
  10. 10. GEMEINSCHAFT Die Rückkehr ins globale Dorf Märkte sind Gespräche Gemeinsame Werte, Ziele & Feinde Selektives Wahrnehmen in Echokammern
  11. 11. GRUPPENDYNAMIK Facebook Deutschland: 22,1 Mio Nutzer Facebook Weltweit: mehr als800 Mio Nutzer Google Weltweit: Mehr als 90 Mio Nutzer
  12. 12. STRESSOREN Neid: Mein Haus, mein Boot, meine Freunde Facebook-Depression: Wer weniger hat, fühlt sich weniger wert Allways on: Stress durch ständige Erreichbarkeit
  13. 13. CYBER- MOBBING14 % der 12-19 jährigen wurde schonmal im Internet gemobbt25 % berichten über Angriffe auf Freunde25 % hatten Ärger wegen von ihnen eingestellter Inhalte
  14. 14. KONTROLLE? Streisand-Effekt: Kontrolle macht alles nur schlimmer Perfektionismus: Angst vor Fehlern, & negativen Folgen Innovations- feindlichkeit: Risiko vermeiden statt Chancen nutzen
  15. 15. SOCIAL MEDIABIETET VIELE CHANCEN!
  16. 16. WIE PLANENWIR EINERADTOUR? Vermessen wir exakt die Strecke Berechnen wir jede Lenker-Drehung? Machen wir einen exakten Zeitplan? Folgen wir sklavisch dem Plan, ängstlich mit geschlossenen Augen?
  17. 17. VOMGENERALZUMGÄRTNER Zuhören statt diktieren Ständiges Feedback statt abgeschlossene Informationsbildung Ausprobieren statt perfekte Lösung Neue Haltung statt neue Tools
  18. 18. SOCIAL MEDIAKANN DIE ORGANISATION EINES UNTERNEHMENS VERÄNDERN
  19. 19. 2 Beispiele, wie Social Media die Struktur im Unternehmen grundlegend ändern kann
  20. 20. DANKE FÜR IHREAUFMERKSAMKEIT! Simone Janson www.berufebilder.de
  21. 21. Studien:Hui-Tzu Grace Chou and Nicholas Edge: “They Are Happier and Having Better Lives than I Am”: The Impact of Using Facebook on Perceptions of Others Lives, in: Cyberpsychology, Behavior, and Social Networking. null, Vol. 0, No. 0Medienpädagogischer Forschungsverbund Südwest (Hrsg.) 2011: JIM 2011. Jugend, Information, (Multi-)Media. Basisstudie zum Medienumgang 12- bis 19-Jähriger in Deutschland, Stuttgart.Bücher:Daniels, Katharina & Hollmann, Jens 2011: Anders wirtschaften - was Erfolgreiche besser machen: Integrale Konzepte für ein neues Wachstum in dynamischen Märkten, Wiesbaden.Janson, Simone 2011: Nackt im Netz. Wenn Social Media gefährlich wird, München.Janson, Simone 2009: Die 110%-Lüge. Wie Sie mit weniger Perfektion mehr erreichen, München.McLuhan, Marshall 1962: The Gutenberg Galaxy, London.Meckel, Miriam 2009: Das Glück der Unerreichbarkeit. Wege aus der Kommunikationsfalle, München.Pariser, Eli 2011: The filter bubble: what the Internet is hiding from you, New York.
  22. 22. Internet:o2: http://t3n.de/news/einzelfall-o2-ubt-kundennahe-telekom-hame- 347716/Nestlé: http://achinger.com/nestle-und-das-palmol-kommentierte- chronologie/ http://www.absatzwirtschaft.de/content/online- marketing/news/warum-social-media-shitstorms-fuer-bahn-nestle- und-co-eher-eine-chance-darstellen;75875;0Lernen durch Shitstorms: http://s293054628.online.de/WordPress/2011/07/der-shitstorm- %E2%80%93-eine-chance-ergreifen/V &S: http://www.sueddeutsche.de/karriere/ungewoehnliche- unternehmensphilosophie-mein-gehalt-bestimme-ich-selbst- 1.1155180Fachkräftmangel-Diskussion: http://www.berufebilder.de/serie/die- grosse-luege-fachkraeftemangel-in-deutschland/Fotos:Simone JansonJames Nash bei flickr.comhttp://www.sxc.hu/

×