Square melon About Online Video

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Course on the use of video online for marketing purposes.

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Square melon About Online Video

  1. 1. Online Video Brussels March 29th 2011 Bert Van Wassenhove - Chief Digital O cer Square Melon @ibert Square Melon #digitalzondag 27 maart 2011
  2. 2. Attract, Be found, Engage & Build a relationship by means of internet video Square Melon #digitalzondag 27 maart 2011
  3. 3. What are we going to discuss today •A brief history of video •Video input/output •How can we use video to reach our goals •Attract •Be found •Engage •Build a relationship •Making video Square Melon #digitalzondag 27 maart 2011
  4. 4. A brief history of video Square Melon #digitalzondag 27 maart 2011
  5. 5. A brief history of video Square Melon #digitalzondag 27 maart 2011
  6. 6. A brief history of video Square Melon #digitalzondag 27 maart 2011
  7. 7. A brief history of video Square Melon #digitalzondag 27 maart 2011
  8. 8. A brief history of video Square Melon #digitalzondag 27 maart 2011
  9. 9. A brief history of video Square Melon #digitalzondag 27 maart 2011
  10. 10. A brief history of video Square Melon #digitalzondag 27 maart 2011
  11. 11. A brief history of video Square Melon #digitalzondag 27 maart 2011
  12. 12. A brief history of video Square Melon #digitalzondag 27 maart 2011
  13. 13. A brief history of video Square Melon #digitalzondag 27 maart 2011
  14. 14. A brief history of video Square Melon #digitalzondag 27 maart 2011
  15. 15. A brief history of video Square Melon #digitalzondag 27 maart 2011
  16. 16. A brief history of video Square Melon #digitalzondag 27 maart 2011
  17. 17. A brief history of video Square Melon #digitalzondag 27 maart 2011
  18. 18. A brief history of video Square Melon #digitalzondag 27 maart 2011
  19. 19. Video input/output Square Melon #digitalzondag 27 maart 2011
  20. 20. A brief history of video Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen Movies TV Series / Documentaries Commercials / Infomercials Web video / Content Consumer Content Personal live streaming h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF Square Melon #digitalzondag 27 maart 2011
  21. 21. A brief history of video Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen Movies Profe ssion TV Series / to sm al Content aller scree goes Documentaries ns Commercials / Infomercials Web video / Content Consumer Content Personal live streaming h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF Square Melon #digitalzondag 27 maart 2011
  22. 22. A brief history of video Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen Movies Profe ssion TV Series / to sm al Content aller scree goes Documentaries ns Commercials / Infomercials Consu Web video / Content mer C to big ontent g ger sc oes reens Consumer Content Personal live streaming h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF Square Melon #digitalzondag 27 maart 2011
  23. 23. TIME  FOR  A  BREAK Square Melon #digitalzondag 27 maart 2011
  24. 24. How can we use video to reach our goals Square Melon #digitalzondag 27 maart 2011
  25. 25. Reaching Goals: Attract Video integrated in a game. Square Melon #digitalzondag 27 maart 2011
  26. 26. Reaching Goals: Attract Projection for “De Post”. Square Melon #digitalzondag 27 maart 2011
  27. 27. Reaching Goals: Be found YouTube is the second biggest search engine, so it’s as important to have a YouTube presence as it is to have a website. h"p://www.youtube.com/watch?v=bHVOxhEpjp0 Square Melon #digitalzondag 27 maart 2011
  28. 28. Reaching Goals: Engage BMW Films, if you were not a BMW fan before you will be now ... h"p://www.youtube.com/watch?v=PKYUtUw-­‐8ig Square Melon #digitalzondag 27 maart 2011
  29. 29. Reaching Goals: Build a relationship Build your own TV channel online. Relevant content is key. But remember, making good video does not come for ee. h"p://www.youtube.com/user/BrianSolisTV Square Melon #digitalzondag 27 maart 2011
  30. 30. Making good video Square Melon #digitalzondag 27 maart 2011
  31. 31. Making Good Video •Video is not cheap, but doesn’t cost a fortune either •Work with professionals, all talents are available as eelancers (avoid overhead) •Famous directors/actors may not be as “unreachable” as you think •Think about the delivery platform: •Bandwidth •Speed (uninterrupted experience) •Multi-platform (including mobile) •Social sharing (YouTube, Facebook, ...) Square Melon #digitalzondag 27 maart 2011
  32. 32. Thank you for your attention Bert Van Wassenhove - Chief Digital O cer Square Melon- @ibert Square Melon #digitalzondag 27 maart 2011

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