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Lowe's Proposal


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Lowe's Proposal

  1. 1. ‘Let’s Build Something Together’<br />Lowe’s Strategy Proposalby: Shaina Bertrang<br />
  2. 2. Lowe’s: Installation Guaranteed<br />Installation Services Offered:<br /><ul><li>Bath and Plumbing
  3. 3. Windows and Doors
  4. 4. Flooring
  5. 5. Roofing
  6. 6. Lighting
  7. 7. Appliances
  8. 8. Window Treatments</li></li></ul><li>Lowe’s: Lending a Hand<br /><ul><li>Buying Guides are offered throughout the store to help customers find just the right products for their home
  9. 9. How-To Videos are available to provide general guidance to simplify jobs around the house
  10. 10. Buying Guide Categories  Choose a mailbox, choose the right fastener: nuts and bolts, choose an exterior door, choose a skylight, choose kitchen cabinets, choose wallpaper, choose a storage shed, etc…</li></li></ul><li>Challenges of Lowe’s<br />Focus on satisfying customers needs<br />Lowe’s guarantees customer satisfaction on each task they personally execute or assist with<br />Help individuals save money by performing their own home enhancements<br />Help is available in stores or on the web<br />Provide consumers with ease to locate resources<br />Vast amount of information to answer any questions consumers may have so that they can complete their task in the most efficient manner possible <br />
  11. 11. Challenges: To Help Consumers Create at Home Projects<br />Example of consumer project would be installing a ceiling fan<br />Lowe’s Assists the consumer by: <br />Providing easily accessible videos showing step by step instructions<br />Giving input on best brands to purchase<br />Helping to find the most affordable materials<br />
  12. 12. Social Media<br />Follow Lowe’s on Twitter and receive in store discounts by using the @build something tag<br /><ul><li>Under the Advertising menu on YouTube, companies like Lowe’s are able to broadcast their campaigns. Here consumers can learn how to use the products to complete projects </li></li></ul><li>Social Media: Facebook<br />The “like” application is used to drive traffic on the web to the companies website, creating consumer awareness<br />
  13. 13. Measuring Effectiveness<br />The use of social media sites allows for much greater and more efficient measurement than traditional media:<br />Google Analytics: Lets you measure your advertising ROI. It also automatically detects those who tag your company in a post and reports how many clicks occur via Twitter <br />Google AdWords: Tracks how much traffic the companies webpage receives so that changes can be made to increase buzz if necessary <br />Facebook: Provides reports on the companies brand page of consumer activity<br />
  14. 14. The Budget<br />Through the use of Twitter, Facebook, YouTube and Google Analytics, Lowe’s is able to advertise free of charge<br />Google AdWords is the only site that requires a fee to create a campaign. Fees vary and are based on your cost-per-click (CPC)<br />With the new rules of social media and public relations, companies do not have to spend as much money on advertising to promote their product and are able to use that money to create better products for their customers <br />
  15. 15. Timeline<br />It is critical for the company to construct their YouTube videos as soon as possible. The production process for digital media tends to take time so it is important that creation occurs at the start of the year. If the production process is able to get underway in January, this will allow videos to go viral in the spring, which is the most popular time for home improvements to occur<br />Facebook and Twitter accounts can be made as soon as possible since time does not seem to act as a perimeter for these forms of social media<br />