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What have you learnt
from your audience
During class we did a process called ‘hot desking’, this is a rotation of class
members, rotation round the room looking at each others products and
leaving feedback. Here are some the comments I received and the changes I
made in response.
• ‘Not enough variation from main scene.’ Because of this I interspersed
more shots of my artists and detail close ups of her playing the guitar.
• Another comment was on how I’d altered the colour of my music video,
saying it was too pink. Because of this I altered my footage to have a more
• One person also said it looked as though I had reused some of my shots, so
I tried to move them around and add different ones in order to address
Whilst hot desking is useful, it only gave me feedback on my music video and
not on my ancillary products or my promotion package as a whole, because
of this I used a focus group of other students. I filmed this on my phone, but
had trouble uploading the footage, because of this I have used quotes.
Do you feel the visuals of the music video are
well suited to the song?
My focus group thought the visuals and audio
‘went well’, however the audio was of low
quality. This sadly was a problem I could not
fix as this recording was the only copy the
artist gave to me.
Overall what comments do you have about
the music video?
Some members of my focus group felt that the video was too long. I had
matched it to the song, but upon watching it back I saw the same problem as
them. Because of this I shortened the video, just using my favourite shots
and faded out the music towards the end.
They also felt the length of shots was too long, making the video
unstimulating to watch. I addressed this by shortening my shots so make
the video more fast paced.
Do you feel the products go together as a
My focus group felt that the digipak was not related to the other products
enough. Because of this I added a still from my music video to my digipak.