QR Codes 2012 beyond the hype?a look at statistics
Bert HeymansHeymans.orgJourneymanPM.comAbout.me/heymans >>@bertheymans on Twitter
Google Insights March 2011
Google Insights Jan 2012
Search Trend March 2011
Search Trend Jan 2012
exponential growth stopped interest still going strong
In Belgium
In France
In The Netherlands
In Germany
dense urban areas more likely to show interestlook at big cities for success
Archrival interviewed 534 college students
Archrival interviewed 534 college students
Archrival interviewed 534 college students
Lesson 1:QR Codes are not what you call a fad or hip
Lesson 2:    College students are not an ideal targetCertainly not in Belgium because mobile data is          horribly exp...
Check out the full infographic at   http://www.archrival.com
Let’s look at some more scanning stats really fast     now, please make your own conclusions
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Check out the Mobio website for full reports       http://www.mobio.net/reports/
comScore based on their MobiLens service      In EU5 region (FR, DE, ES and UK)        Who is scanning QR Codes:       4.6...
comScore based on their MobiLens service
Check out the comScore reports at     http://www.comscore.com/                andhttp://www.comscoredatamine.com/
From Forrester5% of US adults scan 2D codes     up from 1% in 2010
From Forrester23% of smartphone users use their phoneto find pricing information, and 2d barcodes are an efficient way to ...
Source:http://www.readwriteweb.com/archives/5_of_us_adults_use_qr_codes_up_from_1_last_year_                              ...
Recent Success Case
Printed QR Codes in Glamour magazine       512,339 scans            resulting in      50,814 FB likes
Pushed mobile app “Friend & fans”   FB likes resultedin exclusive discounts
How to interpret your stats
Scanners are more likely to be your   fans, they spent a relatively   considerable effort to scan
Webmetric analogyScans = inverse bounce-rate
Don’t just count scans, they are    nothing more than hitsHITS = how idiots track success
Final Advice
Be nice to the scanner:- Give at least something practical- Make it a Fun User Experience- Give incentives (coupon, secret...
Simple Incentive Illustrated, scan for boobs …
Bert HeymansHeymans.orgJourneymanPM.comAbout.me/heymans >>@bertheymans on Twitter
DISCLAIMERThis presentation is for educationalpurposes only.All rights to quoted or illustrated materialbelongs to their r...
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QR Codes 2012 beyond the hype? A look at statistics.

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A look at how interest in QR Codes has progressed from 2011 to 2012. An overview/summary of recent studies, surveys and reports on the subject of QR Codes. Topped off with my final advice on what's key in making and interpreting your own QR Codes and QR Code scanning statistics.

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QR Codes 2012 beyond the hype? A look at statistics.

  1. 1. QR Codes 2012 beyond the hype?a look at statistics
  2. 2. Bert HeymansHeymans.orgJourneymanPM.comAbout.me/heymans >>@bertheymans on Twitter
  3. 3. Google Insights March 2011
  4. 4. Google Insights Jan 2012
  5. 5. Search Trend March 2011
  6. 6. Search Trend Jan 2012
  7. 7. exponential growth stopped interest still going strong
  8. 8. In Belgium
  9. 9. In France
  10. 10. In The Netherlands
  11. 11. In Germany
  12. 12. dense urban areas more likely to show interestlook at big cities for success
  13. 13. Archrival interviewed 534 college students
  14. 14. Archrival interviewed 534 college students
  15. 15. Archrival interviewed 534 college students
  16. 16. Lesson 1:QR Codes are not what you call a fad or hip
  17. 17. Lesson 2: College students are not an ideal targetCertainly not in Belgium because mobile data is horribly expensive for most
  18. 18. Check out the full infographic at http://www.archrival.com
  19. 19. Let’s look at some more scanning stats really fast now, please make your own conclusions
  20. 20. Mobio Q3 2011 North America Research
  21. 21. Mobio Q3 2011 North America Research
  22. 22. Mobio Q3 2011 North America Research
  23. 23. Mobio Q3 2011 North America Research
  24. 24. Check out the Mobio website for full reports http://www.mobio.net/reports/
  25. 25. comScore based on their MobiLens service In EU5 region (FR, DE, ES and UK) Who is scanning QR Codes: 4.6% of mobile users 9.8% of smartphone users
  26. 26. comScore based on their MobiLens service
  27. 27. Check out the comScore reports at http://www.comscore.com/ andhttp://www.comscoredatamine.com/
  28. 28. From Forrester5% of US adults scan 2D codes up from 1% in 2010
  29. 29. From Forrester23% of smartphone users use their phoneto find pricing information, and 2d barcodes are an efficient way to provide it
  30. 30. Source:http://www.readwriteweb.com/archives/5_of_us_adults_use_qr_codes_up_from_1_last_year_ st.php based on a Forrester study, which you can buy herehttp://www.forrester.com/rb/Research/2d_bar_codes_driving_consumers_to_purchase/q/id/60 906/t/2
  31. 31. Recent Success Case
  32. 32. Printed QR Codes in Glamour magazine 512,339 scans resulting in 50,814 FB likes
  33. 33. Pushed mobile app “Friend & fans” FB likes resultedin exclusive discounts
  34. 34. How to interpret your stats
  35. 35. Scanners are more likely to be your fans, they spent a relatively considerable effort to scan
  36. 36. Webmetric analogyScans = inverse bounce-rate
  37. 37. Don’t just count scans, they are nothing more than hitsHITS = how idiots track success
  38. 38. Final Advice
  39. 39. Be nice to the scanner:- Give at least something practical- Make it a Fun User Experience- Give incentives (coupon, secret, sweepstakes, …)
  40. 40. Simple Incentive Illustrated, scan for boobs …
  41. 41. Bert HeymansHeymans.orgJourneymanPM.comAbout.me/heymans >>@bertheymans on Twitter
  42. 42. DISCLAIMERThis presentation is for educationalpurposes only.All rights to quoted or illustrated materialbelongs to their respective right holders.Please contact me if I missed a referenceor if you want your content removedfrom these slides as a right holder.

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