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Syria mba


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Syria mba

  1. 1. Some thoughts on building a Syria “MBA” Program Neal M. Burns Tian Zhang<br /> Aug 3, 2009<br />
  2. 2. Objectives<br />Business Objective<br />“Build the best MBA program, which is as good as Harvard in Syria”<br />Project Objective<br />“Assess the landscape of successful business schools and MBA programs to determine what works, what doesn’t and how the current environment impacts the MBA-program-to-be in Syria. <br />2<br />
  3. 3. Outline<br />What is a successful MBA program and why do it?<br />Who can Syria partner with to be successful in their future efforts?<br />Who is successful in the advanced business education?<br />What are the opportunities and challenges for the MBA program in Syria?<br />How should Syria leverage its MBA progam portfolio?<br />Recommendations<br />3<br />
  4. 4. What is a successful MBA program and why do it?<br />4<br />
  5. 5. What is MBA…<br />5<br />The Master of Business Administration (MBA) is a master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated in the United States, emerging from the late 19th century as the country industrialized and companies sought out scientific approaches to management. Graduates of accredited MBA programs are well prepared to undertake advanced professional occupations in businesses, as well as in colleges and universities as instructors of business administration and management.<br />
  6. 6. A high-profiled MBA program Yields Numerous Benefits<br />6<br />Benefits<br />Economic Benefits<br /><ul><li> A more sustainable development
  7. 7. Enhance asset value and profits
  8. 8. Improve employee productivity and satisfaction
  9. 9. Increase core competences of creativity and innovation.
  10. 10. More employment opportunities</li></ul>Social Benefits<br /><ul><li> More accesses to the advanced business professional education
  11. 11. Contribute to overall quality of life
  12. 12. Increase the brand image of Syria.
  13. 13. Benefits for the government, the industries and society as a whole</li></li></ul><li>Research Findings of Syria’s MBA education Awareness<br />The findings below show the magnitude of the need for Syria MBA Program to expand their expertise in order to achieve more accesses to advanced business professional educations. <br />Getting lost in the expanding business professional education<br />Lack of association with the expert in advanced business professional education. <br />7<br />
  14. 14. Who can Syria partner with to be successful in their future efforts?<br />8<br />
  15. 15. Top 10 worldwide MBA program <br />9<br /># Top 30 U.S. Programs<br /># 1 University of Chicago (Booth)<br /># 2 Harvard University<br /># 3 Northwestern University (Kellogg)<br /># 4 University of Pennsylvania (Wharton)<br /># 5 University of Michigan (Ross)<br /># 6 Stanford University<br /># 7 Columbia University<br /># 8 Duke University (Fuqua)<br /># 9 MIT (Sloan)<br /># 10 UC Berkeley (Haas) <br />Sources: BusinessWeek<br /># Top 10 Non-U.S. MBA Programs<br /># 1 Queen's University<br /># 2 IE Business School<br /># 3 INSEAD<br /># 4 Western Ontario (Ivey)<br /># 5 London Business School<br /># 6 ESADE<br /># 7 IMD<br /># 8 Toronto (Rotman)<br /># 9 IESE<br /># 10 Oxford (Saîd) <br />Sources: BusinessWeek<br />
  16. 16. What are effective characteristics presented in MBA program that can provide our future MBA program with valuable takeaways?<br />10<br />
  17. 17. Effective Forms of Communicating Sustainability<br />11<br /><ul><li>Global
  18. 18. Effective- More communication among the different countries
  19. 19. Downside-It asks for deep cooperation
  20. 20. Sequences-oriented
  21. 21. Effective- Easily to get all the resources arranged to build up a 1tier program
  22. 22. Downside- Other coursework might not be well set up</li></ul>Diversity <br /><ul><li>Effective-</li></ul>More Accesses to the underserved demands<br /><ul><li>Downside- Hard to achieve
  23. 23. Career- oriented
  24. 24. Effective- Ranking focus heavily on the placement
  25. 25. Downside- Academic record might be ignored </li></li></ul><li>Key Takeaways from the current MBA programs:<br />Questions we asked<br />Who is being targeted?<br />What are our ideal candidates?<br />What’s our mission statement? <br />12<br />
  26. 26. Key Takeaways from Current MBA Programs-HBS<br />13<br />Engaged Community Citizenship<br />A Habit of Leadership<br />Capacity for Intellectual Growth<br />
  27. 27. 14<br />
  28. 28. 15<br />Key Takeaways from Current MBA Programs-Stanford<br />Intellectual Vitality<br />Personal Qualities and Contributions<br />Demonstrated Leadership Potential<br />
  29. 29. What are the opportunities and challenges for the MBA program in Syria?<br />16<br />
  30. 30. High-profiled faculty members<br />Cross-trained functions<br />Learning in practice<br />An engaging community<br />The world's business school<br />A mature alumni network <br />17<br />
  31. 31. Recommendation<br />18<br />
  32. 32. How should Syria leverage its MBA program portfolio?<br />19<br />
  33. 33. 20<br />program portfolio<br />Advertising and Media<br />Innovation Management <br />Finance <br />Marketing Management <br />Technology and Operations Management<br />General Management<br />Supply Chain Management<br />Manufacturing Management <br />Business, Government, and the International Economy<br />Social Responsibility and Brand Management <br />Accounting Management<br />Leadership and Organizational Behavior<br />Entrepreneur<br />Small Business Consulting <br />Real Estate Investment<br />Strategy<br />
  34. 34. Length of the program: <br />24 months <br />21 months lecture, including the holidays <br />3 months internship (Required)<br />21<br />
  35. 35. Global Study Program <br />A semester study abroad program <br />Partner with other worldwide top business school<br />22<br />
  36. 36. Career- Oriented<br />Satisfy Syria’s government’s needs and wants <br />International on campus recruiting <br />Small sized program in order to keep pace with the students’ needs <br />23<br />
  37. 37. Plan of Action<br />Define target audiences<br />Who are our ideal candidates?<br />Re-branding Syria MBA Program <br />Tie in new branding strategy across all touch points<br />24<br />