Social Conversation
Analysis of #GLS14



WHO SAID WHAT?

Prepared by: Multi Marketing Corp
The Global Leadership Summit is a two-day event that is telecast LIVE
every August to more than 300 locations in North Ame...
There were approximately 76,546 total posts online using #GLS14. Of
those, 74.1K were from Twitter alone. Let’s look at Tw...
Of the 74,100 tweets, there were approximately 14,300 unique people on
Twitter using #GLS14. See below for how many people...
Top Twitter
User Data
The bottom chart shows the “Top Twitter Users.” Those with LARGE Twitter
followings who used #GLS14 ...
While Twitter was the clear driver for Summit conversation, Instagram
beat out both Facebook and Google+. Pictures were sh...
The following keywords were THE MOST used among: Twitter, Facebook,
Instagram and Blogs.
Top 10
Keywords
#GLS14 - Social C...
Geo Data It should not be surprising that Chicago owned a lot of the tweet
distribution, but take a look at the other citi...
#GLS14 - Social Conversation Analysis
Questions? Several of us from our agency had the unique opportunity to attend
#GLS14...
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Global Leadership Summit Reaches 13 Million People on Twitter

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For the second year in a row, I had the unique opportunity to attend The Global Leadership Summit, a world-class experience for leaders who want to get better. The premise is simple: everybody has influence to some degree: being parents, husbands, wives, managers in the workplace; and because so, we have the responsibility to lead well.

Each year the Summit takes place over a 2-day period. This year it was on August 14th and 15th (last Thursday and Friday). This year's speakers included: Tyler Perry, Carly Fiorna, Jeffrey Immelt, Erica Ariel Fox, Patrick Lencioni and far too many others to include here!

Anyway, being the social media and data nerd that I am, I put together this white paper/analysis on all the activity surrounding the Summit's designated "hashtag" = #GLS14. You may be surprised at some of the numbers - I was. But I'm not going to give you the highlights here in this post, you'll have to see them for yourselves! :D

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Global Leadership Summit Reaches 13 Million People on Twitter

  1. 1. Social Conversation Analysis of #GLS14
 
 WHO SAID WHAT?
 Prepared by: Multi Marketing Corp
  2. 2. The Global Leadership Summit is a two-day event that is telecast LIVE every August to more than 300 locations in North America. This report is an analysis of the online conversation that took place during the 2014 Global Leadership Summit.* Online conversation is defined by any Facebook, Instagram or Twitter post using #GLS14. Executive Summary • Over 75,000 posts on Twitter, Instagram, and Facebook • “Leader” was THE most-used word in the posts • Twitter was the #1 platform of choice for conference conversation • Louie Giglio was the top Twitter user (by his # of followers) • Chicago, Minneapolis, and Dallas drove the domestic #GLS14 conversation online Key Findings * The raw data for this report actually represents the day before GLS, day one of GLS, day two of GLS, and the day after GLS. It’s intended to show the ramping up of the overall conversation, with it peaking on day two, and then the subsequent descent of #GLS14 usage. #GLS14 - Social Conversation Analysis
  3. 3. There were approximately 76,546 total posts online using #GLS14. Of those, 74.1K were from Twitter alone. Let’s look at Twitter’s full impact. Post Volume Day 1 - 34,814 Tweets Day 2 - 36,445 Tweets #GLS14 - Social Conversation Analysis
  4. 4. Of the 74,100 tweets, there were approximately 14,300 unique people on Twitter using #GLS14. See below for how many people were reached! Post Volume Cont. #GLS14 - Social Conversation Analysis
  5. 5. Top Twitter User Data The bottom chart shows the “Top Twitter Users.” Those with LARGE Twitter followings who used #GLS14 in their tweets will show up here. #GLS14 - Social Conversation Analysis
  6. 6. While Twitter was the clear driver for Summit conversation, Instagram beat out both Facebook and Google+. Pictures were shared much more this year than they were at #GLS13. Not surprising, as more and more people (and churches!) have worked Instagram into their social media repertoire. ! Twitter - 74,100 Instagram - 2,210 Facebook - 215 Google+ - 63 Post Volume Cont. #GLS14 - Social Conversation Analysis
  7. 7. The following keywords were THE MOST used among: Twitter, Facebook, Instagram and Blogs. Top 10 Keywords #GLS14 - Social Conversation Analysis
  8. 8. Geo Data It should not be surprising that Chicago owned a lot of the tweet distribution, but take a look at the other cities! In terms of overseas, the UK and South Africa led the pack in #GLS14 usage during the Summit. #GLS14 - Social Conversation Analysis
  9. 9. #GLS14 - Social Conversation Analysis Questions? Several of us from our agency had the unique opportunity to attend #GLS14 again this year. This report was just a little teaser to showcase our agency’s core digital and social media capabilities. ! If you’d like to learn more about US, or the GUY who pulled this report together, here you go: ! Multi Marketing Corp 2033 North Fine Ave 
 Fresno, CA 93727 multimarketingcorp.com 559.454.9400 Eric Burgess Social Media Director
 eric@multimarketingcorp.com LinkedIn // Twitter // Instagram

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