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Alpsp conference 2012 - Key takeaways

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My key takeaways from this year's annual conference.

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Alpsp conference 2012 - Key takeaways

  1. 1. ALPSP Annual Conference 2012 Key takeaways Bernie Folan Los Angeles | London | New Delhi Singapore | Washington DC
  2. 2. Forty years on in scholarly publishing...1. Know your customers – well2. Avoid cases that invoke the law3. One-way communication between stakeholders is doomed4. Always consider alternative scenarios5. Be open to new approaches6. Diversify revenue streams Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
  3. 3. Information Industry: $462 billion, 2011Source: Outsell Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
  4. 4. Global, technological & social newsimpacting future of publishing● Mobile, Social, and the Rise of GAFA● Big Data and Extreme Analytics● Focused Scale● M&A, and Convergence, Aggregation● Fun, Gamification, Philanthropy● Human Assistance – Service and Culture● Sales 2.0● Open vs. Closed Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
  5. 5. Mobile, Social, and the Rise of GAFA ~25% of waking hours are spent on mobile devices Source: Outsell, Inc.Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
  6. 6. Fun & Gamification Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
  7. 7. Moving from product-centric to service-focused. Publisher strategies should include:● In-depth understanding of user workflows (critical to adding value)● Building a mobile strategy● Simplifying users’ lives● Getting closer to end-users● Re-aligning the sales and marketing organization● Avoid disrupting their own marketsMeasuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
  8. 8. Global Picture – Consortial and library● Ireland: “dire”● China: “selective”● Australia: mandates for Ebook purchasing based on FTE not previous pricing.● India: no slow down. Huge investment in education. New consortia appearing.● Middle East: increased spending on research.● Newer (less penetrated) consortia proceeding cautiously and in increments (Mexico, Japan)● Renewals still strong / Consortia purchasing model still healthy Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
  9. 9. Outsider view (BBC digital content)● “step away from your content. you’re in the business of insight NOT journals.”● Set KPIs at start & track elements that affect them.● BBC learned cant be everywhere so partner with start-ups who understand● Fold It science puzzles to solve problems.Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC
  10. 10. Key change areas over next 15 years: summarising panel debate● Finch will be important in (finally) getting policy ball rolling● Academic Spring contributed to momentum building on OA.● "Academics will still give 1st born to get published in Nature."● Variable levels of knowledge with authors about OA● Frustration with slow pace of publishing, peer review, etc - just want to publish and move on to next● Insts dont know enough about output. OA debate: “been bloody, but enjoyable, at times.” Measuring the Unmeasurable Los Angeles | London | New Delhi Singapore | Washington DC

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