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What did we face?Weaknesses (internal):• Old fashioned ordering  procedures• Bad quality• Lack of interesting, new lines• ...
What did we do?Strengths (internal):• New website  direct ordering• New logo, face, and   ad campaign• New supply chain  ...
Mission statement:“Our goal is to providetoday’s young women withexclusive, state-of-the-artmake-up products whilepreservi...
HAZEL SILK TOUCH– get the HAZEL skin –
“With our new product, theHAZEL SILK TOUCH, weare setting the newstandards for skin care.Thanks to HAZEL SILKTOUCH, the ec...
Hazel
Hazel
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Hazel

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Hazel company makeover presentation

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Hazel

  1. 1. What did we face?Weaknesses (internal):• Old fashioned ordering procedures• Bad quality• Lack of interesting, new lines• Weak supply chainThreats (external):• Competitors• Customers
  2. 2. What did we do?Strengths (internal):• New website  direct ordering• New logo, face, and ad campaign• New supply chain  global expansion• Limited product range, but improved & eco-friendly qualityOpportunities (external):• Shops in fashion capitals• Customers (young women & teenagers)
  3. 3. Mission statement:“Our goal is to providetoday’s young women withexclusive, state-of-the-artmake-up products whilepreserving their skin as wellas the environment.”
  4. 4. HAZEL SILK TOUCH– get the HAZEL skin –
  5. 5. “With our new product, theHAZEL SILK TOUCH, weare setting the newstandards for skin care.Thanks to HAZEL SILKTOUCH, the ecoconsciousyoung women of today willbe able to experience aunique, high qualityproduct which gives themthe chance tosimultaneously preservetheir own skin and theenvironment.” (Bernd Heimann, CEO)

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