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09.01.12   |   1       Website Redesign & Relaunch                                       Audio WireFabian Schulenburg & Be...
Audio Wire      Website Redesign & Relaunch       09.01.12   |   2 • Analysis of the online              • Our recommendat...
Audio Wire      Website Redesign & Relaunch   09.01.12   |   3  • Analysis of the online    customer experience      – Dif...
Audio Wire   Website Redesign & Relaunch   09.01.12   |   4
Audio Wire     Website Redesign & Relaunch    09.01.12     |      5             Sales conversion rates               Brows...
Audio Wire     Website Redesign & Relaunch   09.01.12   |   6  • Our recommendations      – Easier checkout process      –...
Audio Wire   Website Redesign & Relaunch   09.01.12   |   7                          Fewer clicks
Audio Wire   Website Redesign & Relaunch   09.01.12   |   8                             Better pics
Audio Wire             Website Redesign & Relaunch      09.01.12      |       9                                     Inform...
Audio Wire        Website Redesign & Relaunch   09.01.12   |   10Additional information Surveys to continuously improve cu...
Audio Wire        Website Redesign & Relaunch   09.01.12   |   11ConclusionFewer clicksBetter picsInformation that sticks
Audio Wire   Website Redesign & Relaunch   09.01.12   |   12
09.01.12   |   13       Thank you for your attention!                                         Audio WireFabian Schulenburg...
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Audio Wire

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Audio Wire

  1. 1. 09.01.12 | 1 Website Redesign & Relaunch Audio WireFabian Schulenburg & Bernd HeimannOnline Experience Specialists
  2. 2. Audio Wire Website Redesign & Relaunch 09.01.12 | 2 • Analysis of the online • Our recommendations customer experience – Web design – Usability – Sales – Navigation – Customer experience – Content strategy – Copy-writing
  3. 3. Audio Wire Website Redesign & Relaunch 09.01.12 | 3 • Analysis of the online customer experience – Difficult checkout process – Confusing navigation – Oversized photos – Lacking information
  4. 4. Audio Wire Website Redesign & Relaunch 09.01.12 | 4
  5. 5. Audio Wire Website Redesign & Relaunch 09.01.12 | 5 Sales conversion rates Browsing only Online sales for returning 23% customers 49% Online sales for one-off customers 17% Abandonment rate 11%
  6. 6. Audio Wire Website Redesign & Relaunch 09.01.12 | 6 • Our recommendations – Easier checkout process – Better navigation – Appealing photos – Precise information
  7. 7. Audio Wire Website Redesign & Relaunch 09.01.12 | 7 Fewer clicks
  8. 8. Audio Wire Website Redesign & Relaunch 09.01.12 | 8 Better pics
  9. 9. Audio Wire Website Redesign & Relaunch 09.01.12 | 9 Information that sticks Et accumsan et iusto odio dignissim qui blandit praesent? Sequitur mutationem consuetudium; lectorum mirum est notare quam littera gothica quam. Quinta decima On Audio Wire‘s website, I eodem modo typi qui nunc nobis videntur parum clari fiant sollemnes in. Illum dolore eu find everything I‘m looking feugiat nulla facilisis at vero eros luptatum for. It‘s visual, it‘s simple, and zzril. Dynamicus qui nunc putamus parum the product information is claram anteposuerit litterarum formas straight to the point! humanitatis per seacula quarta decima et. Elit sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat Customer Testimonial ut. Veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea? Molestie consequat vel delenit augue duis dolore te feugait nulla facilisi nam.
  10. 10. Audio Wire Website Redesign & Relaunch 09.01.12 | 10Additional information Surveys to continuously improve customer experience Special offers for returning customers Latest / greatest column
  11. 11. Audio Wire Website Redesign & Relaunch 09.01.12 | 11ConclusionFewer clicksBetter picsInformation that sticks
  12. 12. Audio Wire Website Redesign & Relaunch 09.01.12 | 12
  13. 13. 09.01.12 | 13 Thank you for your attention! Audio WireFabian Schulenburg & Bernd HeimannOnline Experience Specialists

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