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Social Media Optimization – What B2B Marketers Need to Know About Web 2.0 Understanding the Marketing Opportunities in Web 2.0 Bernie Borges – Find and Convert December 4, 2007
Bernie Borges: Founder, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topics
[object Object],[object Object],[object Object],[object Object],[object Object],Audience Poll Let’s have an “un-presentation”
[object Object],[object Object],[object Object],[object Object],What is Web 2.O?
What is Web 2.O? “ Web 1.0” “ Web 2.0” Read-Only Web   Read-Write Web
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Components
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Drivers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Benefits
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Types ,[object Object],[object Object],[object Object]
Blog Types
RSS for Marketing
[object Object],[object Object],[object Object],[object Object],Micro Blogs  http://en.wikipedia.org/wiki/Micro-blogging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Marketing http://www.findandconvert.com/blog/2007/b2b-podcasting/
Blog Marketing
Blog Marketing: DIGG it
[object Object],[object Object],Social Networking Sites http://en.wikipedia.org/wiki/Social_network_service
Social Networking Sites - Facebook
Social Networking Sites - Facebook
Social Networking – Facebook Applications http://online.wsj.com/article/SB118886348147516379.html?mod=technology_featured_stories_hs
Social Networking Case Study:  Information Builders Inc. http://www.ittoolbox.com
Social Networking Case Study:  Information Builders Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Case Study: Information Builders
Social Networking Case Study: Information Builders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Podcasting: B2B http://en.wikipedia.org/wiki/Podcasting
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcasting Strategies: B2B
Podcasting Basics: B2B
Podcasting: B2B
Podcasting: B2B
[object Object],[object Object],[object Object],Wiki: B2B http://en.wikipedia.org/wiki/Wiki
Wiki: B2B
[object Object],[object Object],[object Object],Software as a Service (SaaS): B2B ,[object Object]
Software as a Service (Saas): B2B
Web 2.0 Video: B2B
[object Object],Web 2.0: Survey Results The B2BWeb 2.0 Tools Report – August 2007 http://www.directimpactnow.com/leadgentools/web2-tools-directory.html   Value  Count  Percent Blogs  133  70% RSS  108  57% Podcasts  99  52% Videocasts  76  40% Social Networks / Communities  75  40% Wikis  42  22% 189 representatives of companies actively engaged in B2B marketing.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring Web 2.0 Actions Your Website Web 2.0 features you can add to your website that reflect a user’s  behavior once they begin interacting with those features.  Source: MarketingSherpa:  Measuring Web 2.0: How to Promote the Features That Get the Best ROI
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Recommendations Open the door for conversations  with customers and prospects!
For more conversation… Bernie Borges [email_address] http://www.findandconvert.com/blog/   727-234-0952 Direct 877-236-9880 Office 70%

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