SlideShare a Scribd company logo

Social Media Marketing for the Rest of Us

•Download as PPT, PDF•
•
Bernie Borges
Bernie Borges

Social media marketing concepts and practical ideas to implement and measure.

BusinessNews & Politics
1 of 65
[object Object],Web 2.0/Social Media Marketing Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Have you recently responded to intrusive marketing? e.g., cold call, direct mail, etc.
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Read-Only Web “Web 2.0” Read-Write Web
[object Object],Blogs YouTube Twitter Flickr Reddit Digg StumbleUpon Del.icio.us MySpace Facebook LinkedIn BOOMj Share Publish Network
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Source: The Value of Many, Neighborhood America
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://en.wikipedia.org/wiki/RSS_(file_format)
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  Results 1 - 10 of about 249,000 for risk factors social media marketing .  
[object Object],http://www.junta42.com/top_42_content_marketing_blogs/
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],http:// en.wikipedia.org /wiki/Micro-blogging
 
[object Object],http://www.businessweek.com/technology/content/may2008/tc20080514_269697.htm
[object Object]
[object Object]
[object Object],http:// blogsearch.google.com /
[object Object]
[object Object]
[object Object]
[object Object],http://www.slideshare.net/bernbay/tampa-bay-ceo-breakfast-web-20
[object Object]
[object Object],[object Object],[object Object],http:// en.wikipedia.org/wiki/Social_network_service
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],http:// www.ittoolbox.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],http:// en.wikipedia.org /wiki/Podcasting
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],http://www.findandconvert.com/blog/2008/sweat-seo-details /
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],http:// en.wikipedia.org /wiki/Wiki
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],http://www.directimpactnow.com/leadgentools/web2-tools-directory.html 189 representatives of companies actively engaged in B2B marketing. ,[object Object],Value Count Percent Blogs 133 70% RSS 108 57% Podcasts 99 52% Videocasts 76 40% Social Networks / Communities 75 40% Wikis 42 22%
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Open the door for conversations with customers and prospects!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

Recommended

Tech Select Web 2 0 Presentation
Tech Select Web 2 0 PresentationTech Select Web 2 0 Presentation
Tech Select Web 2 0 PresentationBernie Borges
 
Web 2 0/Social Media Presentation V2
Web 2 0/Social Media Presentation V2Web 2 0/Social Media Presentation V2
Web 2 0/Social Media Presentation V2Bernie Borges
 
K M P Social Network Marketing
K M P Social Network MarketingK M P Social Network Marketing
K M P Social Network Marketingguestb70f5b
 
Concept of Web 2.0 for business
Concept of Web 2.0 for business Concept of Web 2.0 for business
Concept of Web 2.0 for business Thamalsha Wijayarathna
 
Executive Summary Ayub Jake Salik Mba Itm Thesis 2008
Executive Summary Ayub Jake Salik Mba Itm Thesis 2008Executive Summary Ayub Jake Salik Mba Itm Thesis 2008
Executive Summary Ayub Jake Salik Mba Itm Thesis 2008Ayub Jake Salik, BE, MBA
 
Learn24 SEO & Social Media Presentation
Learn24 SEO & Social Media PresentationLearn24 SEO & Social Media Presentation
Learn24 SEO & Social Media PresentationDerek Edmond
 
Chapter 7 web 2.0
Chapter 7 web 2.0Chapter 7 web 2.0
Chapter 7 web 2.0ash-89
 
Web 2.0
Web 2.0Web 2.0
Web 2.0femi adi
 

Recommended

Tech Select Web 2 0 Presentation
Tech Select Web 2 0 PresentationTech Select Web 2 0 Presentation
Tech Select Web 2 0 PresentationBernie Borges
 
Web 2 0/Social Media Presentation V2
Web 2 0/Social Media Presentation V2Web 2 0/Social Media Presentation V2
Web 2 0/Social Media Presentation V2Bernie Borges
 
K M P Social Network Marketing
K M P Social Network MarketingK M P Social Network Marketing
K M P Social Network Marketingguestb70f5b
 
Concept of Web 2.0 for business
Concept of Web 2.0 for business Concept of Web 2.0 for business
Concept of Web 2.0 for business Thamalsha Wijayarathna
 
Executive Summary Ayub Jake Salik Mba Itm Thesis 2008
Executive Summary Ayub Jake Salik Mba Itm Thesis 2008Executive Summary Ayub Jake Salik Mba Itm Thesis 2008
Executive Summary Ayub Jake Salik Mba Itm Thesis 2008Ayub Jake Salik, BE, MBA
 
Learn24 SEO & Social Media Presentation
Learn24 SEO & Social Media PresentationLearn24 SEO & Social Media Presentation
Learn24 SEO & Social Media PresentationDerek Edmond
 
Chapter 7 web 2.0
Chapter 7 web 2.0Chapter 7 web 2.0
Chapter 7 web 2.0ash-89
 
Web 2.0
Web 2.0Web 2.0
Web 2.0femi adi
 
Web 20 For Technical Communicators
Web 20 For Technical CommunicatorsWeb 20 For Technical Communicators
Web 20 For Technical CommunicatorsBogo Vatovec
 
Web 2.0 In The Enterprise
Web 2.0 In The EnterpriseWeb 2.0 In The Enterprise
Web 2.0 In The EnterpriseLyndon Cerejo
 
Companies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investmentCompanies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investmentSustainly
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFranky Redant
 
Portal or Enterprise Software ? Gilbane 2010 Boston
Portal or Enterprise Software ? Gilbane 2010 BostonPortal or Enterprise Software ? Gilbane 2010 Boston
Portal or Enterprise Software ? Gilbane 2010 BostonTraction Software
 
Article on web1.0 to 5.0 apino technology
Article on web1.0 to 5.0 apino technologyArticle on web1.0 to 5.0 apino technology
Article on web1.0 to 5.0 apino technologyApinoTechnology
 
Web 2.0
Web 2.0Web 2.0
Web 2.0guestc5a9aa
 
TIMETOACT Web Content Management Extension for IBM Connections
TIMETOACT Web Content Management Extension for IBM ConnectionsTIMETOACT Web Content Management Extension for IBM Connections
TIMETOACT Web Content Management Extension for IBM ConnectionsFelix Binsack
 
Training on social bookmarking in ibm.com
Training on social bookmarking in ibm.comTraining on social bookmarking in ibm.com
Training on social bookmarking in ibm.comTiffany Winman
 
The Affiliate 2 0 Litmus Test
The Affiliate 2 0 Litmus TestThe Affiliate 2 0 Litmus Test
The Affiliate 2 0 Litmus TestAffiliate Summit
 
Web2.0-IFF
Web2.0-IFFWeb2.0-IFF
Web2.0-IFFguest5991b
 
Web 2.0 Tech Talk
Web 2.0 Tech TalkWeb 2.0 Tech Talk
Web 2.0 Tech Talkpooyad
 
web 2.0
web 2.0web 2.0
web 2.0Roche Labtang
 
Connectr #3 1.3
Connectr #3 1.3Connectr #3 1.3
Connectr #3 1.3Neil Burston
 
Whitepaper SITEFORUM v6.0
Whitepaper SITEFORUM v6.0Whitepaper SITEFORUM v6.0
Whitepaper SITEFORUM v6.0SITEFORUM
 
Web 2.0
Web 2.0Web 2.0
Web 2.0saravanan
 
Social Media 101: Twitter
Social Media 101: TwitterSocial Media 101: Twitter
Social Media 101: TwitterJonathan Berthold
 
Nwtl2017 extending and customizing ibm connections cloud
Nwtl2017 extending and customizing ibm connections cloudNwtl2017 extending and customizing ibm connections cloud
Nwtl2017 extending and customizing ibm connections cloudAndré Luís Cardoso
 
Blogging
BloggingBlogging
BloggingMiles Berry
 
Developing RIAs... 10 reasons to use Adobe Flex
Developing RIAs... 10 reasons to use Adobe FlexDeveloping RIAs... 10 reasons to use Adobe Flex
Developing RIAs... 10 reasons to use Adobe FlexMatthias Zeller
 
Communicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicatorsCommunicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicatorsInstitute of Development Studies
 
Matec Web2 Session Thurs
Matec Web2 Session ThursMatec Web2 Session Thurs
Matec Web2 Session ThursMike Qaissaunee
 

More Related Content

What's hot

Web 20 For Technical Communicators
Web 20 For Technical CommunicatorsWeb 20 For Technical Communicators
Web 20 For Technical CommunicatorsBogo Vatovec
 
Web 2.0 In The Enterprise
Web 2.0 In The EnterpriseWeb 2.0 In The Enterprise
Web 2.0 In The EnterpriseLyndon Cerejo
 
Companies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investmentCompanies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investmentSustainly
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFranky Redant
 
Portal or Enterprise Software ? Gilbane 2010 Boston
Portal or Enterprise Software ? Gilbane 2010 BostonPortal or Enterprise Software ? Gilbane 2010 Boston
Portal or Enterprise Software ? Gilbane 2010 BostonTraction Software
 
Article on web1.0 to 5.0 apino technology
Article on web1.0 to 5.0 apino technologyArticle on web1.0 to 5.0 apino technology
Article on web1.0 to 5.0 apino technologyApinoTechnology
 
TIMETOACT Web Content Management Extension for IBM Connections
TIMETOACT Web Content Management Extension for IBM ConnectionsTIMETOACT Web Content Management Extension for IBM Connections
TIMETOACT Web Content Management Extension for IBM ConnectionsFelix Binsack
 
Training on social bookmarking in ibm.com
Training on social bookmarking in ibm.comTraining on social bookmarking in ibm.com
Training on social bookmarking in ibm.comTiffany Winman
 
The Affiliate 2 0 Litmus Test
The Affiliate 2 0 Litmus TestThe Affiliate 2 0 Litmus Test
The Affiliate 2 0 Litmus TestAffiliate Summit
 
Web 2.0 Tech Talk
Web 2.0 Tech TalkWeb 2.0 Tech Talk
Web 2.0 Tech Talkpooyad
 
Whitepaper SITEFORUM v6.0
Whitepaper SITEFORUM v6.0Whitepaper SITEFORUM v6.0
Whitepaper SITEFORUM v6.0SITEFORUM
 
Nwtl2017 extending and customizing ibm connections cloud
Nwtl2017 extending and customizing ibm connections cloudNwtl2017 extending and customizing ibm connections cloud
Nwtl2017 extending and customizing ibm connections cloudAndré Luís Cardoso
 
Developing RIAs... 10 reasons to use Adobe Flex
Developing RIAs... 10 reasons to use Adobe FlexDeveloping RIAs... 10 reasons to use Adobe Flex
Developing RIAs... 10 reasons to use Adobe FlexMatthias Zeller
 

What's hot (20)

Web 20 For Technical Communicators
Web 20 For Technical CommunicatorsWeb 20 For Technical Communicators
Web 20 For Technical Communicators
 
Web 2.0 In The Enterprise
Web 2.0 In The EnterpriseWeb 2.0 In The Enterprise
Web 2.0 In The Enterprise
 
Companies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investmentCompanies benefit from Web 2.0 investment
Companies benefit from Web 2.0 investment
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-sls
 
Portal or Enterprise Software ? Gilbane 2010 Boston
Portal or Enterprise Software ? Gilbane 2010 BostonPortal or Enterprise Software ? Gilbane 2010 Boston
Portal or Enterprise Software ? Gilbane 2010 Boston
 
Article on web1.0 to 5.0 apino technology
Article on web1.0 to 5.0 apino technologyArticle on web1.0 to 5.0 apino technology
Article on web1.0 to 5.0 apino technology
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
TIMETOACT Web Content Management Extension for IBM Connections
TIMETOACT Web Content Management Extension for IBM ConnectionsTIMETOACT Web Content Management Extension for IBM Connections
TIMETOACT Web Content Management Extension for IBM Connections
 
Training on social bookmarking in ibm.com
Training on social bookmarking in ibm.comTraining on social bookmarking in ibm.com
Training on social bookmarking in ibm.com
 
The Affiliate 2 0 Litmus Test
The Affiliate 2 0 Litmus TestThe Affiliate 2 0 Litmus Test
The Affiliate 2 0 Litmus Test
 
Web2.0-IFF
Web2.0-IFFWeb2.0-IFF
Web2.0-IFF
 
Web 2.0 Tech Talk
Web 2.0 Tech TalkWeb 2.0 Tech Talk
Web 2.0 Tech Talk
 
web 2.0
web 2.0web 2.0
web 2.0
 
Connectr #3 1.3
Connectr #3 1.3Connectr #3 1.3
Connectr #3 1.3
 
Whitepaper SITEFORUM v6.0
Whitepaper SITEFORUM v6.0Whitepaper SITEFORUM v6.0
Whitepaper SITEFORUM v6.0
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Social Media 101: Twitter
Social Media 101: TwitterSocial Media 101: Twitter
Social Media 101: Twitter
 
Nwtl2017 extending and customizing ibm connections cloud
Nwtl2017 extending and customizing ibm connections cloudNwtl2017 extending and customizing ibm connections cloud
Nwtl2017 extending and customizing ibm connections cloud
 
Blogging
BloggingBlogging
Blogging
 
Developing RIAs... 10 reasons to use Adobe Flex
Developing RIAs... 10 reasons to use Adobe FlexDeveloping RIAs... 10 reasons to use Adobe Flex
Developing RIAs... 10 reasons to use Adobe Flex
 

Similar to Social Media Marketing for the Rest of Us

Communicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicatorsCommunicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicatorsInstitute of Development Studies
 
Matec Web2 Session Thurs
Matec Web2 Session ThursMatec Web2 Session Thurs
Matec Web2 Session ThursMike Qaissaunee
 
Online Presence & Blogging 101
Online Presence & Blogging 101Online Presence & Blogging 101
Online Presence & Blogging 101Jerome Locson
 
How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information spe...
How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information spe...How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information spe...
How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information spe...Michael Fanning
 
20081117 Enterprise2.0
20081117 Enterprise2.020081117 Enterprise2.0
20081117 Enterprise2.0stangste
 
Web 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyWeb 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyHarbaldeep Singh
 
Web 2.0 Concepts
Web 2.0 ConceptsWeb 2.0 Concepts
Web 2.0 Conceptspgood47
 
Web 2.0: Implications For The Cultural Heritage Sector
Web 2.0: Implications For The Cultural Heritage SectorWeb 2.0: Implications For The Cultural Heritage Sector
Web 2.0: Implications For The Cultural Heritage Sectorlisbk
 
TBTF August Marketing Network
TBTF August Marketing NetworkTBTF August Marketing Network
TBTF August Marketing NetworkBernie Borges
 
Web 2.0 lib_2.0_1
Web 2.0 lib_2.0_1Web 2.0 lib_2.0_1
Web 2.0 lib_2.0_1smtcd
 
Web 2.0 Introduction
Web 2.0 IntroductionWeb 2.0 Introduction
Web 2.0 IntroductionSteven Tuck
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy DevelopmentMartin Kloos
 
Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Olof Nordenstam
 
Web 2.0: What Can It Offer The Research Community?
Web 2.0: What Can It Offer The Research Community?Web 2.0: What Can It Offer The Research Community?
Web 2.0: What Can It Offer The Research Community?lisbk
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Johnny Teoh
 

Similar to Social Media Marketing for the Rest of Us (20)

Communicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicatorsCommunicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicators
 
Matec Web2 Session Thurs
Matec Web2 Session ThursMatec Web2 Session Thurs
Matec Web2 Session Thurs
 
Online Presence & Blogging 101
Online Presence & Blogging 101Online Presence & Blogging 101
Online Presence & Blogging 101
 
Marketing
MarketingMarketing
Marketing
 
How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information spe...
How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information spe...How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information spe...
How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information spe...
 
20081117 Enterprise2.0
20081117 Enterprise2.020081117 Enterprise2.0
20081117 Enterprise2.0
 
OPEI Georgia
OPEI GeorgiaOPEI Georgia
OPEI Georgia
 
Web 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyWeb 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising Company
 
Web 2.0 Concepts
Web 2.0 ConceptsWeb 2.0 Concepts
Web 2.0 Concepts
 
Web 2.0: Implications For The Cultural Heritage Sector
Web 2.0: Implications For The Cultural Heritage SectorWeb 2.0: Implications For The Cultural Heritage Sector
Web 2.0: Implications For The Cultural Heritage Sector
 
TBTF August Marketing Network
TBTF August Marketing NetworkTBTF August Marketing Network
TBTF August Marketing Network
 
Web 2.0 lib_2.0_1
Web 2.0 lib_2.0_1Web 2.0 lib_2.0_1
Web 2.0 lib_2.0_1
 
Web 2.0 Introduction
Web 2.0 IntroductionWeb 2.0 Introduction
Web 2.0 Introduction
 
Web 20 For Acra
Web 20 For AcraWeb 20 For Acra
Web 20 For Acra
 
Client Side Technologies
Client Side TechnologiesClient Side Technologies
Client Side Technologies
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy Development
 
Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Winnovation Network Introduction (3)
Winnovation Network Introduction (3)
 
Web 2.0: What Can It Offer The Research Community?
Web 2.0: What Can It Offer The Research Community?Web 2.0: What Can It Offer The Research Community?
Web 2.0: What Can It Offer The Research Community?
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2
 

More from Bernie Borges

Social Business Engine Podcast 2016 Infographic
Social Business Engine Podcast 2016 InfographicSocial Business Engine Podcast 2016 Infographic
Social Business Engine Podcast 2016 InfographicBernie Borges
 
How to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingHow to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingBernie Borges
 
Social Business Journal, Volume 6: Inclusive Design in a Cognitive Era
Social Business Journal, Volume 6: Inclusive Design in a Cognitive EraSocial Business Journal, Volume 6: Inclusive Design in a Cognitive Era
Social Business Journal, Volume 6: Inclusive Design in a Cognitive EraBernie Borges
 
Social Business Journal Volume 1
Social Business Journal Volume 1 Social Business Journal Volume 1
Social Business Journal Volume 1 Bernie Borges
 
15 Ways to Become a LinkedIn Power User
15 Ways to Become a LinkedIn Power User15 Ways to Become a LinkedIn Power User
15 Ways to Become a LinkedIn Power UserBernie Borges
 
Social Selling Through LinkedIn
Social Selling Through LinkedInSocial Selling Through LinkedIn
Social Selling Through LinkedInBernie Borges
 
How to Create Social Employees through LinkedIn's Publishing Platform
How to Create Social Employees through LinkedIn's Publishing PlatformHow to Create Social Employees through LinkedIn's Publishing Platform
How to Create Social Employees through LinkedIn's Publishing PlatformBernie Borges
 
4 Pillars for SEO and Online Discoverability in 2014
4 Pillars for SEO and Online Discoverability in 20144 Pillars for SEO and Online Discoverability in 2014
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
 
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
 
Create Content Like a Movie Producer
Create Content Like a Movie ProducerCreate Content Like a Movie Producer
Create Content Like a Movie ProducerBernie Borges
 
Ignore These Marketing Paradigms At Your Own Peril
Ignore These Marketing Paradigms At Your Own PerilIgnore These Marketing Paradigms At Your Own Peril
Ignore These Marketing Paradigms At Your Own PerilBernie Borges
 
Social Business: The Future is Now
Social Business: The Future is NowSocial Business: The Future is Now
Social Business: The Future is NowBernie Borges
 
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012 Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012 Bernie Borges
 
4 Marketing Paradigms Brands Can NOT Ignore
4 Marketing Paradigms Brands Can NOT Ignore4 Marketing Paradigms Brands Can NOT Ignore
4 Marketing Paradigms Brands Can NOT IgnoreBernie Borges
 
Data Driven Marketing Fundamentals
Data Driven Marketing FundamentalsData Driven Marketing Fundamentals
Data Driven Marketing FundamentalsBernie Borges
 
Why Social Business is Do or Die
Why Social Business is Do or Die Why Social Business is Do or Die
Why Social Business is Do or Die Bernie Borges
 
Content Marketing is Good for Your Career
Content Marketing is Good for Your CareerContent Marketing is Good for Your Career
Content Marketing is Good for Your CareerBernie Borges
 
Turbo Charge Your Career Social Media
Turbo Charge Your Career Social MediaTurbo Charge Your Career Social Media
Turbo Charge Your Career Social MediaBernie Borges
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011Bernie Borges
 

More from Bernie Borges (20)

Social Business Engine Podcast 2016 Infographic
Social Business Engine Podcast 2016 InfographicSocial Business Engine Podcast 2016 Infographic
Social Business Engine Podcast 2016 Infographic
 
How to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingHow to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide Marketing
 
Social Business Journal, Volume 6: Inclusive Design in a Cognitive Era
Social Business Journal, Volume 6: Inclusive Design in a Cognitive EraSocial Business Journal, Volume 6: Inclusive Design in a Cognitive Era
Social Business Journal, Volume 6: Inclusive Design in a Cognitive Era
 
Social Business Journal Volume 1
Social Business Journal Volume 1 Social Business Journal Volume 1
Social Business Journal Volume 1
 
15 Ways to Become a LinkedIn Power User
15 Ways to Become a LinkedIn Power User15 Ways to Become a LinkedIn Power User
15 Ways to Become a LinkedIn Power User
 
Social Selling Through LinkedIn
Social Selling Through LinkedInSocial Selling Through LinkedIn
Social Selling Through LinkedIn
 
How to Create Social Employees through LinkedIn's Publishing Platform
How to Create Social Employees through LinkedIn's Publishing PlatformHow to Create Social Employees through LinkedIn's Publishing Platform
How to Create Social Employees through LinkedIn's Publishing Platform
 
4 Pillars for SEO and Online Discoverability in 2014
4 Pillars for SEO and Online Discoverability in 20144 Pillars for SEO and Online Discoverability in 2014
4 Pillars for SEO and Online Discoverability in 2014
 
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
 
Create Content Like a Movie Producer
Create Content Like a Movie ProducerCreate Content Like a Movie Producer
Create Content Like a Movie Producer
 
Future of Search
Future of Search Future of Search
Future of Search
 
Ignore These Marketing Paradigms At Your Own Peril
Ignore These Marketing Paradigms At Your Own PerilIgnore These Marketing Paradigms At Your Own Peril
Ignore These Marketing Paradigms At Your Own Peril
 
Social Business: The Future is Now
Social Business: The Future is NowSocial Business: The Future is Now
Social Business: The Future is Now
 
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012 Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012
 
4 Marketing Paradigms Brands Can NOT Ignore
4 Marketing Paradigms Brands Can NOT Ignore4 Marketing Paradigms Brands Can NOT Ignore
4 Marketing Paradigms Brands Can NOT Ignore
 
Data Driven Marketing Fundamentals
Data Driven Marketing FundamentalsData Driven Marketing Fundamentals
Data Driven Marketing Fundamentals
 
Why Social Business is Do or Die
Why Social Business is Do or Die Why Social Business is Do or Die
Why Social Business is Do or Die
 
Content Marketing is Good for Your Career
Content Marketing is Good for Your CareerContent Marketing is Good for Your Career
Content Marketing is Good for Your Career
 
Turbo Charge Your Career Social Media
Turbo Charge Your Career Social MediaTurbo Charge Your Career Social Media
Turbo Charge Your Career Social Media
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011
 

Recently uploaded

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 

Recently uploaded (20)

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 

Social Media Marketing for the Rest of Us

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.  
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.