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Risk Mitigation in Social Media Marketing

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Common risk factors in social media marketing and how to minimize them, presented by Bernie Borges of Find and Convert at the Internet & Technology Summit, June 22, 2010, Orlando, FL.

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Risk Mitigation in Social Media Marketing

  1. 1. Risks of Social Media Marketing<br />And what you can do about it…<br />Bernie Borges<br />June 23, 2010<br />
  2. 2. Everyone’s jumping in….<br />
  3. 3. You Mean There are Risks?<br />This could be you!<br />
  4. 4. Top Risks in Social Media<br />
  5. 5. No Strategy<br />What’s our plan?<br />
  6. 6. The Wrong Strategy<br />
  7. 7. Lack of Executive Support<br />
  8. 8. Wrong Staff<br />
  9. 9. Not Measuring Progress<br />
  10. 10. Measuring the Wrong Stuff<br />
  11. 11. Not Using Available Tools<br />Social Media is for B2B and B2C by HubSpot<br />
  12. 12. Not Using Available Tools<br />
  13. 13. Unwilling to Experiment<br />
  14. 14. Expecting Overnight Results<br />
  15. 15. Trying to Stay in Control<br />
  16. 16. Employee Abuse<br />
  17. 17. Being Slow to Respond<br />
  18. 18. Shorting the Effort<br />
  19. 19. Underestimating One Person<br />
  20. 20. Plan, Work, Measure, Respond<br />
  21. 21. More Conversation…<br />Email: bernie@findandconvert.com<br />Website: http://www.findandconvert.comBlog: http://www.findandconvert.com/blogTwitter: http://twitter.com/berniebayLinkedIn: http://www.linkedin.com/in/bernieborgesFacebook Fan Page: http://www.facebook.com/findandconvert /My book: http://budurl.com/marketing20amazon   <br />

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