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Create Content Like a Movie Producer

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A social business creates content like a movie producer. By Bernie Borges, CEO, Find and Convert.

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Create Content Like a Movie Producer

  1. @BernieBorges #cmworld Create Content Like a Movie Producer
  2. @BernieBorges #cmworld 2 Characteristics of a Social Business C Suite Gets It Marketing is Not a Department Employee Branding is Embraced Investment in Social Technology Data Driven Marketing Mindset
  3. What is a Social Business? A social business embraces the culture and technology of the social revolution for strategic business outcomes. It understands that employees across the organization should contribute to brand excellence, through external and internal engagement.
  4. @BernieBorges #cmworld 4 Social Media to Social Business Fans Followers Likes Retweets Shares Shoutouts Buzz Engagement Market Feedback New Ideas Employee Collaboration Customer Support Customer Acquisition Launch New Initiatives
  5. @BernieBorges #cmworld 5 2013 Social Business Study http://deloitte.wsj.com/cio/files/2013/07/Social-business-infographic.pdf
  6. @BernieBorges #cmworld 6 2013 Social Business Study http://deloitte.wsj.com/cio/files/2013/07/Social-business-infographic.pdf
  7. @BernieBorges #cmworld Content Creation in a Social Business
  8. @BernieBorges #cmworld Think Like a Movie Producer
  9. @BernieBorges #cmworld Producers A Producer initiates a project and oversees it from the conceptual stage through completion. Producers are responsible for initiating, coordinating, supervising, and controlling all aspects of the motion picture and/or television production process. They are involved on a daily basis with the creative, financial, technological and administrative processes. This includes supervising all phases of production from inception to completion. http://www.hollywoodlitsales.com/cf/journal/dspJournal.cfm?intID=2058
  10. @BernieBorges #cmworld Social Business is a Journey
  11. @BernieBorges #cmworld 11 Directors A director interprets the script, coaches the performers, works together with the cast, interrelating them all to create a work of art. He gains most when others are given their freedom to show what they know. The film director is seen as a leader of others, as providing a kind of guiding force. The final outcome is more or less predetermined by requirements of the script, camerawork, acting, and editing; the director providing certain organizational context to the picture. http://www.filmmakers.com/stories/Director.htm
  12. @BernieBorges #cmworld 12 Actors Actors give life to the ideas of writers and directors with a magic that exists only in the soul of a performer. Whether performed live or captured on film, the craft of the professional actor is one that aspiring thespians around the world seek to master. It’s the power to transform a story into something that not only entertains an audience, but also whisks them away to another world and moves them in a deeply emotional manner. http://www.tomcruise.com/blog/2010/09/13/aspiring-actors-guide-resources-training/
  13. @BernieBorges #cmworld 13 Screenwriters Screenwriters, scenarists, or script writers, are authors who write the screenplays from which movies and television programs are made. Screenwriters, the folks who develop stories into the screenplays and scripts that take our imaginations to new heights, are the source for all the great movies and films we as fans enjoy. http://www.tomcruise.com/blog/2010/08/26/screenwriters-guide- screenplay-story/
  14. @BernieBorges #cmworld 14 Visual Effects Visual effects involves high-end post production polish to create an amazing visual experience. It involves use of HD cameras & pro gear, basic and advanced camera techniques, basic and advanced video editing techniques, motion graphics, outputting media for Web, YouTube and mobile devices. http://www.digitalmediaacademy.org/teen-summer-camps/dma-multi-week- academies/academy-for-hollywood-visual-effects/
  15. @BernieBorges #cmworld 15 Artists Artists are the brainchild of visual effects and special effects from the simplest tricks of editing on through the total visual immersion available in current computer generated images (CGI), the combination of art and technology delivers whole new worlds for audiences to enjoy. http://www.tomcruise.com/blog/2010/10/08/visual-effects-artist-3d- training-post-production/
  16. @BernieBorges #cmworld 16 Content Marketing Like Film Producers Producer Director Actor Screen Writer Visual Effects Specialist Artist CMO/VP Marketing Project Manager Subject Matter Experts Writer/Story Teller Designer Technical Editor
  17. @BernieBorges #cmworld Social Business in Action
  18. @BernieBorges #cmworld Scott’s External Community http://www.grogood.com/
  19. @BernieBorges #cmworld Scott’s Internal Community
  20. @BernieBorges #cmworld Make Employee Engagement a Priority
  21. @BernieBorges #cmworld Dell’s Social Business Journey
  22. @BernieBorges #cmworld 22 Employee Branding at Kinaxis
  23. @BernieBorges #cmworld 23 Marketing is Not a Department • 70+ engineer bloggers • About solder paste! • Measurable lead flow
  24. @BernieBorges #cmworld Marketing is Not a Department
  25. @BernieBorges #cmworld EMC: Compelling Internal Content “It’s embedded in our culture!”
  26. @BernieBorges #cmworld EMC: Compelling External Content “It’s embedded in our culture!”
  27. @BernieBorges #cmworld EMC: Compelling Community Content “It’s embedded in our culture!”
  28. @BernieBorges #cmworld Marketing Information Technology
  29. @BernieBorges #cmworld Two Take Aways…. Become a Social Business Create Content Like a Movie Producer
  30. @BernieBorges #cmworld Bernie Borges http://www.thesocialbusinessengine.com/videos/lightning-strikes-on-the-social-business-journey/
  31. @BernieBorges #cmworld Sources Dell Social Business: http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2013/07/23/dell- s-social-evolution-from-a-corporate-blog-to-a-social-business.aspx MIT Sloan Management/Deloitte Study: State of Social Business http://deloitte.wsj.com/cio/files/2013/07/Social-business-infographic.pdf Eduardo Conrado: The New MIT http://contentmarketinginstitute.com/2013/05/content-strategy-thrives-when-marketing-it-work-together/ Movie Production Definitions: http://www.hollywoodlitsales.com/cf/journal/dspJournal.cfm?intID=2058 http://www.filmmakers.com/stories/Director.htm http://www.tomcruise.com/blog/2010/09/13/aspiring-actors-guide-resources-training/ http://www.digitalmediaacademy.org/teen-summer-camps/dma-multi-week-academies/academy-for-hollywood- visual-effects/

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