powered by

thesocialbusinessengine.com/emc
FEATURING

TODD FORSYTHE
V.P. of Conversation
Marketing at EMC

Your Host

LIZ BRIGHAM
Sr. Product Marketing
Manager at Ji...
2010
EMC launched Jive-powered ECN –
EMC Community Network…A single
destination for
customers, prospects, developers, and
...
2013
EMC Community
Look and Feel
• An uncertain economy and flat budgets
changed EMC’s focus from customer
loyalty to cust...
Results/Takeaways
• Today the community features 280,000
members, an all-time high.
• Engagement with customers is up 50% ...
Jive Software
Todd Forsythe – VP of Conversation Marketing at EMC
“Jive is the platform that really powers collaboration a...
Learn More
• Watch Episode 4 – EMC Conversation
Marketing
• Download the EMC Case study

powered by

thesocialbusinessengi...
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EMC Maximizes Marketing Impact with Jive Customer Community

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EMC's Jive powered community of 280,000 professionals allows people to see content and conversations, engage in peer-to-peer conversations and seamlessly discover people, community spaces and content.

See the impressive business results EMC is achieving in social business through conversation marketing.

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EMC Maximizes Marketing Impact with Jive Customer Community

  1. 1. powered by thesocialbusinessengine.com/emc
  2. 2. FEATURING TODD FORSYTHE V.P. of Conversation Marketing at EMC Your Host LIZ BRIGHAM Sr. Product Marketing Manager at Jive Software BERNIE BORGES powered by thesocialbusinessengine.com/emc
  3. 3. 2010 EMC launched Jive-powered ECN – EMC Community Network…A single destination for customers, prospects, developers, and partners. powered by thesocialbusinessengine.com/emc
  4. 4. 2013 EMC Community Look and Feel • An uncertain economy and flat budgets changed EMC’s focus from customer loyalty to customer advocacy in order to continue fueling revenue growth. • Gamification was added to increase community engagement. powered by thesocialbusinessengine.com/emc
  5. 5. Results/Takeaways • Today the community features 280,000 members, an all-time high. • Engagement with customers is up 50% year over year. • Consumption of Video content is up 200% year over year. To be a social business, executive support is best. powered by thesocialbusinessengine.com/emc
  6. 6. Jive Software Todd Forsythe – VP of Conversation Marketing at EMC “Jive is the platform that really powers collaboration across community members.” Jive allows the community to… • See content & conversations • Engage in peer-to-peer conversations • Seamlessly discover people, community spaces, and content powered by thesocialbusinessengine.com/emc
  7. 7. Learn More • Watch Episode 4 – EMC Conversation Marketing • Download the EMC Case study powered by thesocialbusinessengine.com/emc

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