Social Media: Getting Started


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There's a big difference between watching Golf and playing Golf at a professional level. Social Media is no different that other professional efforts.

This Presentation should give you an overview of how to start your social media efforts. It outlines the reach and scope of social media (SM) for those new to the space.

The conclusion that should be drawn after reviewing this is that developing a structured & planned Social Media Strategy and Tactical implementation plan is crucial to your companies success.

Without a plan you may find yourself creating a negative brand image within the space and end up spending more money trying to undo what you created and start over.

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Social Media: Getting Started

  1. 1. Social Media Marketing<br />If you’ve been thinking about starting a Social Media (SM) marketing effort and are not sure where to start here are some places to begin…<br />
  2. 2. Social Media Marketing<br />Presentation Overview<br />Identify your brand name<br />Review 5 cornersstone SM spaces:<br />Twitter<br />Facebook<br />YouTube<br />Blog<br />LinkedIn<br />Check your work<br />
  3. 3. Select a Social Media Brand Name<br />Research!<br />Unlike when you registered your URL via ICANN there is NO single place that you can register your brand name<br />Although there are services like Knowem You may find that your business or industry has specific forums or social media spaces that are unique. <br />Brand Identity: Select a standard set of graphics for use in your social media sites. Different sites will have different size and layout requirements so start with an agreed upon standard graphics set:<br />Logo – You will need vertical, horizontal, square and rectangle<br />Building – If you have facility or building pictures select ONE to use in relevant spaces<br />Find out where you are talked about already using Social Mention or other similar search sites<br />
  4. 4. The 5 Cornerstone Spaces<br /><ul><li> Twitter
  5. 5. Facebook
  6. 6. YouTube
  7. 7. LinkedIn
  8. 8. Blog</li></li></ul><li>Social Media Sites: Twitter<br />Why Twitter?<br />Twitter links to EVERYTHING!<br />SM sites are using the 140 character ‘status update’ as a semi standard length<br />Helps you understand the Importance of selecting a BRAND name that is short<br />“Tweets” should only be 100-110 characters in length (to allow for “retweets” called “RT”)<br />
  9. 9. Social Media Sites: Facebook<br />Why Facebook?<br />Because it’s just HUGE!<br />Create a COMPANY PAGE – Remember to read the Terms of Service: You cannot create a company page with a personal account<br />You can have conversations with other companies (company-to-company) via Facebook<br />When someone “LIKEs” you they will get immediate updates on your promotions, products, services and be able to comment on your Wall.<br />
  10. 10. Social Media Sites: YouTube<br />Why YouTube?<br /> Video is the BEST way to communicate a message with lots of information in a short period of time<br /> YouTube videos should be 2-5 minutes, on average…Longer for technical training, but should stay under 10 minutes – just like your promo videos from the day of your VCR promo tapes<br /> For more information on YouTube Do’s & Don’ts check out the following website:<br />
  11. 11. Social Media Sites: Blogging<br />Why Blogging? <br />There are many blogging sites to choose from<br />Blogging allows you to provide a couple of paragraphs about a unique product solution or customer experience: more detail and explanation than on your URL or in a press release<br />It permits you to write it down once, and then reference it again and again in the future via Twitter, Facebook or any of your Social Media spaces as it comes up again in conversations<br />Your blog posts should LINK to ALL of your Social Media spaces!!!!<br />
  12. 12. Social Media Sites: LinkedIn<br />Why LinkedIn?<br />LinkedIn is the BEST place for you to drill down into your professional customer base. Things you should do:<br />Find out who you know and link with them.<br />KEEP your profile up-to-date<br />Let people contact you without knowing your email address<br />Create your company page so people can ‘follow’ you<br />Join some groups and listen to the discussion<br />Link your Twitter feed in to your tweets and share them with relevant Groups.<br />LinkedIn is the best public business intelligence network in social media<br />
  13. 13. Improving SEO & SEM<br /> You SHOULD establish “ID’s” and profiles on various support sites for search engine optimization in SM<br /> Get an “OpenID” By using any Google owned site it will generate you an OpenID<br />Oauth – You’re going to want to register for This is growing quickly to protect YOUR privacy and your social media settings<br /> Set up some “Google Alerts” for market research for theyour keywords<br />
  14. 14. Twitter Clients: Location<br />Location, Location, Location<br />Location based smart phone check-ins are one of the next big things. It’s simple to set up an account and begin learning how to use it. <br />This technology was an infant 6 months ago, it’s now approaching it teen age years: It’s growing quickly!<br /><ul><li> Foursquare
  15. 15. Gowalla
  16. 16. SCVNGR</li></ul>These Twitter & Facebook“clients” can be used for <br /><ul><li> Special promotions for your top customers,
  17. 17. Used at trade shows to tell customers where you are located,
  18. 18. For use ‘in the field” for locations of salespeople, etc. </li></li></ul><li>Twitter Clients: Supporting<br />Most people who have been using TwitterareNOT using the twitter application as it is not robust enough for company functions<br />The following applications providesomeback-end versatility and remain free (as opposed to freemium)<br />Co-tweet – Enables you to create “programmed tweets” on a schedule with “people-to-people” engagement. People buy from people, not brands.<br />Seesmic – Enables to “fill in” preprogrammed tweets with Pictures from a trade shows and other places.<br />PingFM – Posting here will post on Facebook at the exact same moment. Eliminates the necessity of posting again to FB – Used selectively as not all Tweets may need to go on the “wall”<br />There are many many others. You should select the one one that best suits your needs<br />
  19. 19. Twitter Clients: Supporting<br />MarketMeSuite<br />One of the newest clients to come on the scene is MarketMeSuite<br />What started as a small fee based system for Twitter has evolved into a desktop manager / dashboard for your social media sites which now includes Twitter, Facebook and Blogs.<br />The BIGGEST FEATURE is that you can use your OWN company name in the Twitter client area.<br />
  20. 20. Social Media Marketing Program<br />Next Steps<br />You now have much of the “fishing gear” to find more customers. Next you’ll need to learn how to fish.<br />BUT FIRST….<br />RIGHT NOW, you MUSTdevelop a social media strategy to stay in the “conversation” with your customers<br />
  21. 21. How to contact us: QR Codes<br />If you’ve been wondering what the funny looking graphic is on some of the slides it’s called a QR Code.<br />Most all of the smart phones, iPhone, Droid, Blackberry, etc., now have an “app” that you can scan QR codes and they automatically load the contact information. Try it now or get in touch with us in a more traditional way:<br />Rapid Production Marketing<br /><br />412.996.5700<br /><br />