3. Executive Summary
Corporate expansion opportunity for technology companies
aiming the Brazilian market
Framework of critical success factors:
Fast trade, reduced investment and low risk
Regional expansion, with participation in 80% of the Brazilian
GDP
Center of attention at public bids (government market)
Protection of your brand value
4. A MARKET WITH LARGER GROWTH
OPPORTUNITIES AND RENTABILITY UNTIL 2025
The Opportunity
• GDP of U$ 2,2 trillion (the 6th economy of the
world), stable legal framework, democratic, growth
of 3,5% (annual) in the last few years.
• More than 30 millions of e-commerce consumers
• Investment of U$ 185 billion in ICT, 30% only from
computers and broadbands (unique growth
potencial), U$ 23 billion in cientific and technologic
development
• Incoming growth of 4% (annual), promoted by the
Olympic Games(2016), World Cup(2014), socio
economic liabilities and government investments.
• Cultural coherence, comprehensive time zone, and
a consolidated legal system ensure the preservation
of long term investments. Spleet – Business Expansion
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5. REDUCE THE COST AND RISC, INCREASE
THE SPEED AND PROFITABILITY
Prepared logistics Enterprise
Shared Services Center (SSC) Commercial and banking
suited to the Brazilian regulations references that ensure the
Importation, currency sending continuity.
and immediate billing Recognized trustworthiness by
Offices in south and southeast market entities.
regions (80% of the market). Partners in the outcome
Market knowledge Fixed costs sharing.
Market executives and strategy Balanced payment model
with a twenty year-old experience between fixed investment and
Customers and prospects success rate.
portfolio
Network
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6. REDUCES THE COST IN AT LEAST 40%,
COMPARED WITH THE ESTABLISHING A OWN
OFFICE
7. REDUCES THE RISK OF CONTINUITY
AND FAILURE.
Tradition in business, personal and corporate references,
recognition from associations, financial market and record
of success withdraw serious risks of image.
Reduced comission rate (13%), allowing fast access to the
market due to the decrease of the final costs barrier.
Executive report and commercial planning make coherent
actions and the strategy is based in data and facts, not in
personal interpretations.
Long term range, with short term results for the proccess
better management.
Executives with 20 years of experience in the market.
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8. IMMEDIATE TRIP TO THE MARKET:
COMMERCIAL AND LOGISTICS READINESS.
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9. PROJECT IN STAGES ALLOWS A SECURE
RESULT MONITORING.
PHASE FOCUS SERVICES
1. Market evaluation Definition of strategical objectives, acting calendar and Market research about the value chain in
market strategy. the specific segment of acting, validating
the institutionalization check-list,
supporting in the marketing investment
strategy.
2. Initial placement Commercial exhibition searching for referenced clients Referenced clients establishment,
and spreading channels that allow initial business for prospecting and selling on the chosen
settling a postive cash flow to the entrance project in portfolio.
Brazil.
Establishment of a distribution channel.
Shared services center.
Central of biddings
3. Institutionalization Perpetuate the presence in the Brazilian market. Orchestration of resources.
PERMANENT Financial projects and capital structure. Business consulting, aiming the
achievement of non-reimbursable
financing and acces to the venture
capital.
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10. BRAZILIAN MARKET ENTRANCE
AGENDA
Paralelism between the actions to establish solid institutional
basis and the actions of commercial propecting reduce the
initial cost, accelerate the return and point the perpetuity of
the brand.
Phase 1 2 3 4-6 7-9 10-12 13-24
Market evaluation
Initial placement
Initial prospecting
Reference clients
Distribution
channels
Institucionalization
*in months
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12. COMPARATIVE OF INVESTMENTS.
Boost the expansion of your business with Spleet
Market acces starting from the 3rd month => 66% of time reduction;
40% lower investment compared to the own office
Significant image risk reductionand passives absorption.
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13. Spleet – Business Expansion
Questions and comments
• Ronei Ferrigolo
President
ronei.ferrigolo@spleet.com.br
55 51 3086-3780
55 11 5087-8829
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14. Spleet – Shared Services Center
Logistics
First conditions to the delivery and movement of materials and
internalization of products and services inside the Brazilian market.
Legal and institucional adjustment proccess of the firm in the domestic
market.
Access facilitation to professionals and own infrastructure services.
Registration following in regulating organs and product ratification to
the attendance of legal requirements to the commercialization in the
Brazilian territory.
Technical Support
Technical support to final clients with own resources or net of
representatives.
Network of services on the national market.
Back
15. Spleet – Central de Licitações
Internal consulting
First conditions to reach the basic qualification requirements to public
fairs.
Permanent actualization procces in the documentational
infrastructure
Market inteligence
Monitoring of opened proccess in public organs
Technical advice
Revision of proposals
Technical support at the operation of proposal sending and online
negotiation.
Support in the administrative stage and impugnment of challengers.
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16. INVESTMENT COMPARATIVE:
DISTRIBUTORS.
Own agenda, not focusing on the Loyalty of the partnership network to
market criation. the distributor.
Focus on inventory turnover and not Indemnity of contract ending and
in inovation. possible linkage of the distributor to
Focus on the distributor trademark. challengers.
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17. INVESTMENT COMPARATIVE: OWN
OFFICE.
Leak of business enviroment Reduced contacts network and
knowledge commercial references
Activities sequence begins by hiring a High dependence of only one person
country manager Need of advising and consulting not
Face all the legal complexity always harmoniously.
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18. INVESTMENT COMPARATIVE: SOCIO
LOCAL BUYING.
Selection and negotiation to aquire a It is necessary to remunerate a future
company lasts at least 9 months gaining projection (from 3 to 5 years,
Waiting ofr the definition of the between 4 and 20 Ebitdas) from the
negotiation obstructs operational purchase.
details. Deal with hidden labor, tax and civil
“Agenda” confusion as a heritage liabilities.
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