A presentation given to the folks participating at the Product Qualified Summit.
The presentation covers when to consider SEO for your startup:
* Common pitfalls of SEO for early stage companies
* SEO as product market fit
* SEO before product market fit
* SEO after product market fit
SEO has a place during all the stages of your startup. You need to know which strategy to use depending on where you're at.
1. Case studies
“How X company is using your product
to do Y”
2. Thought leadership
“Why Z matters”
“How to do Y better”
3. Guest posting
Borrow other people’s audience and
The goal of SEO
market ﬁt is to help
How can a company trust your company? Case studies build early trust with potential customers.
Content for thought leadership is a great way to showcase why your product is special.
Guest posting is a great way to “borrow” somebody else’s audience and spread the word.
“How to do X”
“What is X”
“Everything you need to know about X”
2. Solutions pages
3. Use case pages
“X for Y”
The goal of SEO after
product market ﬁt is
to get in front of as
Once your an established player, the more impressions you can serve a potential customer the better.
Solutions pages work when your product category is well deﬁned.
Use case pages work when you start to understand your user needs.