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SEO 101: How to Get Started Winning Google Search Traffic

This document provides an overview of SEO best practices. It covers: 1. Setting up important SEO accounts like Google Search Console and Google My Business. 2. Conducting keyword research to identify target keywords and search volumes. 3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking. 4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects. The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.

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SEO 101
BERNARD HUANG
Get your copy and follow along!
MHW schedule or
bit.ly/500-seo
Bernard Huang
Distro hacker in residence at 500 Startups.
Co-founder at Clearscope.
@bernardjhuang
“SEOs are like
doctors.
We don’t actually
know what’s going
on… ”
1. SEO in 2017
2. Should you SEO?
3. How to set up your SEO accounts
4. Keyword research
5. On-site content considerations
6. On-site technical considerations
7. Off-site hacks
WHAT WE’RE COVERING
1.
SEO in 2017
The evolution of “SEO”

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SEO 101: How to Get Started Winning Google Search Traffic