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Guerrilla marketing talk given to TradeCraft students and 500 Startups portfolio companies based on past growth hacking experience. Startups & companies that I've guerrilla marketed for include Mosec, Food by People, 42Floors, GameRunners, BakeCalc, and more!
Topics that we'll cover include:
* basics of guerrilla marketing
* how to guerrila market
* guerrilla marketing toolbox
* guerrilla marketing war stories
> giving out random stuff
> taking advantage of random sh*t on the internet
> event hacking
> manipulating quora
> buying / building backlinks
> negative SEO attacks
> community-driven content
> engineering-as-marketing
> scientific content hacking
> rank and rent
> sell other people’s stuff
> study what others are doing
> buying trust, social signals, and karma,
> door-to-door sales
> explain squeeze pages, lead magnets, and trip wires
> custom business cards
> craigslist spamming
> hackernews voting rings.
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