Massey Uni July29 Making Money Online

495 views

Published on

How to profitably publish financial news online in New Zealand By Bernard Hickey

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
495
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled. NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. 97% of household wealth in houses. Mortgages tripled. Shares doubled.
  • . NZ$200k home loan 10% = NZ$384 week 6% = NZ$230week = NZ$150/week NZ$100k savings NZ$135/week = NZ$60 week
  • Numbers at end of 2007. Net worth tripled since 1997. House value tripled since 1997. Mortgages tripled. Shares doubled.
  • Brother in Law’s guide written/Mass rush into fixed rate mortgages/Market turns?
  • Brother in Law’s guide written/Mass rush into fixed rate mortgages/Market turns?
  • Massey Uni July29 Making Money Online

    1. 1. How to profitably publish financial news online for free in NZ<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    2. 2. How media changedHow to make moneyHow to make it here<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    3. 3. I fell in love at Massey…. at least twice<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    4. 4. Radio Massey 89/90…<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    5. 5. …and my wife.<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    6. 6. Pretty Hate Machine1990 – Head like a Hole<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    7. 7. Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    8. 8. My lovely daughter-1993<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    9. 9. The Downward Spiral<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    10. 10. Daughteron Internet1996<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    11. 11. Daughterlikes Trent Reznor<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    12. 12. Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer premium packages for sale & make them limited editions / scarce goods”<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    13. 13. How interest.co.nz makes money by giving away its news for free<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    14. 14. Here’s our 10 commandments<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    15. 15. 1. Keep costs low<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    16. 16. Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free wherever<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    17. 17. 2. Google is god<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    18. 18. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    19. 19. Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, Adsense<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    20. 20. 3. Worship your community<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    21. 21. Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, build<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    22. 22. 3. Share link love<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    23. 23. Link to othersEmbed other mediaBe part of an online communityAll about the hyperlink<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    24. 24. 4. Donate the news and sell the data<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    25. 25. Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to media<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    26. 26. 5. Be open and tolerant<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    27. 27. There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debate<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    28. 28. 6. Spread the gospel through other media<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    29. 29. TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on Sunday<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    30. 30. 7. Open your source and be happy<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    31. 31. Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloud<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    32. 32. 8. Be the best and link to the rest<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    33. 33. Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a niche<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    34. 34. 10. Focus on a lucrative niche and nail it<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    35. 35. 2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mln<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    36. 36. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    37. 37. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    38. 38. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    39. 39. It’s all about Interest Rates and House Prices<br />Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    40. 40. <ul><li>Interest.co.nz
    41. 41. 120,000 readers
    42. 42. 1 million pages
    43. 43. 54% male
    44. 44. 62% earn over 80k
    45. 45. 50% managers</li></ul>Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    46. 46. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />
    47. 47. Massey University Chancellor Lunchtime Seminar - July 29 - Albany<br />

    ×